What makes a client decide to stay with you rather than to go check out the competition? It’s the quality of your products and services, of course. But your competitor can match those easily. What’s harder to match is excellent customer service. Are you creating the very best experience for your clients, really taking care …
LinkedIn is a minefield of written and unwritten rules. It’s no surprise that the average user is confused about what’s right and what’s wrong. Find 9 tips for improving your LinkedIn etiquette in this post.
Blogging is still new to many entrepreneurs and businesses. The idea of creating content and publishing it via your site is a new concept to many. The biggest mistake I see companies make is to try to sell via their blog. Blogging is about offering value, not selling. Read about 5 major blogging mistakes in this …
Are you making these 5 mistakes on your company blog? Read More »
92% of buyers say they delete received messages if they don’t know the sender. 92%! What does that mean in terms of using LinkedIn for Sales? It means that you need to create relationships first, invest the time it takes to get to know people before selling to them. Below are 5 tips on How to …
When’s the last time you’ve looked at your Google Analytics stats? Were you happy with your traffic numbers? If not, here are 3 secrets to get more traffic to your site.
Are you wasting your time and energy applying to an endless list of jobs you find on job boards? Are you frustrated because you never hear back from any of them? Read this post before you do anything else
One of the most common questions I get about E-Mail Marketing is ‘Sarah, what’s a opening rate?’ The answer is ‘it depends on your industry, but in average it’s about 20%. If your numbers are lower than that, you should be interested in this post!
‘I can’t believe how many job seekers still don’t have a decent LinkedIn Profile’. I hear this from recruiters all the time. And unfortunately it’s true. Did you know that 94% of recruiters use LinkedIn to search for the ideal candidate? Read my other blog post on this topic HERE.
In today’s interview I’m chatting with Stephan Burkhardt, from Versio2.com about Inbound Marketing and we addressed the following questions: What is ‘Inbound Marketing’ ? What are the key elements to an ‘Inbound Marketing’ strategy? What’s the ultimate goal: traffic or leads? How do you increase both? What makes a good website today? Explanation about different Online Personas
‘How do I show up on the 1st page of Google search results?’ I hear it all the time. You need to master Search Engine Optimization (SEO). Here are some SEO basics, explained in plain English for the Non-Geek.
