A Personal Story About Getting Lost in the Online Marketing Jungle
About 3 years ago I turned 40 and had my ‘mid-life unraveling’ as Brené Brown likes to call it. I did some personal work with a therapist and remember this one particular session where, in tears, I told her: It’s so damn hard to be different! If I had to summarize my experience in business…
Continue ReadingSomething’s wrong in the world of Online Marketing
Listen, right now, there’s something very wrong happening in the world of Online Business and Marketing. Never before have entrepreneurs had easier access to create a thriving business and make a positive impact in the world. And yet, instead of using this incredible platform that we call the internet to make the world a better…
Continue Reading5 Tips for Publishing the Right Content on LinkedIn
So you have a LinkedIn profile, now what? In addition to searching out viable connections, publishing content should be at the top of your to-do list. Publishing the right content on your feed as well as in your groups will attract potential leads and increase your credibility and expertise.
Continue Reading5 Ways to Increase Your Credibility on LinkedIn and Attract Ideal Clients
Since you’re not approaching LinkedIn with a sales approach mindset (but with a Serving Mindset), you need to make every aspect of this platform work to your advantage in order to both attract prospective clients and then convince them that you are the expert they’ve been searching for.
Continue Reading5 Things You Won’t See Me Do on LinkedIn
LinkedIn is the premier social media platform for professionals in all industries. With over 550 million monthly users, you have quite a large base to develop new connections and build relationships with potential clients.
Continue Reading5 Things to Know About Finding Clients on LinkedIn
If you’re looking to make important business connections, LinkedIn is the premier social media platform to use. You’ll find recruiters using LinkedIn to find job candidates; CEOs looking to grow their influence and build trust with buyers; and entrepreneurs looking for clients or joint venture partners. In the world of business relationships, you just never…
Continue ReadingHave You Joined the #LinkedInLocal Movement Yet?
In May 2017, Ana McAfee organized and hosted a meetup for her LinkedIn connections. She ended the posted invitation with the hashtag #LinkedInLocal. Since that day, LinkedIn Local was born, and the hashtag has been appropriated by hundreds of young professionals who want a better way to network.
Continue ReadingGet More Engagement with the New LinkedIn Audio Messaging
Consumers and Social Media users have high expectations for brands and business. With the recent advent of new, interactive marketing techniques (I’m thinking of Facebook Messenger Bots for example), it’s more important than ever before to take your Social Media interactions to the next level. Recently, LinkedIn rolled out a new feature to help you…
Continue ReadingShould I have a LinkedIn Company Page as an Entrepreneur
While having an optimized personal profile on LinkedIn is critical for success on the platform, I highly recommend you also create a LinkedIn Company Page for your business. This article (and video) will give you insight into why it’s a good idea for an entrepreneur to take advantage of the LinkedIn Company Page
Continue ReadingLinkedIn Lead Generation: 4 Steps to Building Relationships
LinkedIn is one of the leading social media platforms for building and maintaining professional and business connections. While other social media sites are used to communicate (mostly) with family, friends, and followers, LinkedIn is designed to facilitate working and professional relationships. But simply adding connections to your network is not going to automagically get you…
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