Online Business Coach

Hi there, I’m Sarah 👋🏽 I’m your ‘Hippie turned Conscious Business & Marketing Coach’

I have over 15 years experience offering conscious business coaching for Changemakers & heart-centered entrepreneurs who want to use humane tactics to build their business (and contribute to make this world a better place).

If you’re looking to build an online business that’s aligned with your values, skills, personality, lifestyle, and goals, then working with a conscious Online Business Coach is just what you need.

From the type of business you want to create to the products or services you offer, as well as how and to whom you deliver them, it’s important to have a clear understanding of who you are and what you need right now.

But if this is your first time working with a Conscious Online Business Coach, you might have a lot of questions. This is why I’ve created this post to give you the essential guide for how to work with an online business coach.

Table of Contents
    Add a header to begin generating the table of contents

    What is a (Conscious) Online Business Coach ?

    A (Conscious) Online Business Coach is a professional who provides guidance and support to entrepreneurs and online business owners. They help their clients overcome obstacles, reach their goals, and improve their overall performance.

    Unlike traditional business coaches, a conscious Online Business Coaches takes a holistic approach, focusing not only on the business but also on the individual behind it. They help their clients align their personal and professional goals, creating a more fulfilling and purpose-driven business.

    Conscious Online Business Coach

    How do you know you're ready to work with a Conscious Business Coach Online ?

    You are either just starting out with your business, pivoting from a business that pays the bills to a new venture that you think of as your life’s work or you hit a plateau and need support to get you out of a slump.

    But success and money is not your only measurement of success. You want to build a holistic business that fits into your life, and positively impacts other people’s lives. 

    In my almost 20 years of being an entrepreneur I’ve pivoted so many times, it’s not even funny. I know what it feels like to be stuck in a business (or job) that is no longer aligned with your values – and I can help you find your way and build a meaningful business.

    “I needed to work with a business coach who understood that some of us in business are trying to change the status quo by developing more heart- based and value aligned ways of reaching our audiences. I also wanted to work with someone who is smart, experienced, and able to guide and support a seasoned coach.

    So I am thankful to have met Sarah at the right time and to discover her ‘humane marketing’ approach. Sarah shared many of my values and clarified the minimum amount of mainstream marketing I need to adhere to without compromising my principles.”
    Ozlem Imil
    Ozlem Imil
    Conscious Leadership and Life Design Coach

    🚩 Click here to read or watch a full case study with Özlem. 

    Heart and mind is what comes to mind when I think of Özlem. She was stuck in a ‘traditional’ business that paid the bills, but no longer fulfilled her. Together we transformed her traditional executive leadership coaching practice into a ‘Conscious Leadership & Life Design’ offering that truly aligns with Özlem’s own conscious evolution and interests in Reiki, Tetra and Astrology.

    How can Online Business Coaching help you?

    A Conscious Online Business Coach can help you in a variety of ways, including:

    1. Clarifying your vision and goals

    One of the most important things  Conscious Online Business Coach can do is help you clarify your vision, mission and goals. They can help you identify what you want to achieve, both personally and professionally, and create a roadmap to get there.

    2. Developing a business strategy

    Once you have a clear vision and goals, a Conscious Online Business Coach can help you develop a business & marketing strategy that aligns with you. They can help you identify your WHY, your values, your worldview and your Marketing superpowers and from there create a 1-Page Business and Marketing Plan (free download) to build a business that is aligned with who you are, not the latest hype that you see on the internet.

    3. Working on your mindset and self-awareness

    An Conscious Online Business Coach can help you work on your mindset and self-awareness. They can help you identify limiting beliefs and negative self-talk that may be holding you back, and provide you with strategies to overcome them. By improving your mindset and self-awareness, you can become a more confident and authentic leader.

    4. Providing accountability and support

    A Conscious Online Business Coach also acts as your accountability and sparring partner and supports you as you work towards your goals. They can check in with you regularly to ensure that you’re on track, provide feedback and encouragement, and help you stay motivated and focused. This can be incredibly valuable, especially for solopreneurs who may not have a team to rely on. In absence of a coach, an online community can also give you that support and help you build your business

    What is the difference between a Conscious Online Business Coach and a traditional business coach?

    Conscious Online Business Coaches take a more holistic approach, focusing not only on the business but also on the individual behind it. They help their clients align their personal and professional goals, creating a more fulfilling and purpose-driven business. They are probably not the best fit if you want to scale fast, do huge launches and create an online business that’s only focused on money.

    What should I expect during a Conscious Online Business Coaching session?

    During a Coaching session, you can expect to discuss your goals, challenges, and progress. Your coach will provide you with feedback, guidance, and support to help you overcome obstacles and achieve your desired outcomes.

    How long does it take to see results with a Conscious Online Business Coach?

    This depends on where you’re at right now, your goals and the amount of work you put in. My minimum coaching agreement is 3 months and all of my clients start seeing results after this time, depending on where they were in their journey prior to the coaching start.

    Conscious Online Business Coach

    How much does it cost to work with a Conscious Virtual Business Coach?

    The cost of a Conscious Online Business Coach can vary depending on their experience, expertise, and coaching model. However, the investment is usually well worth it, as a good coach can help you achieve your goals faster and more effectively than you could on your own.

    I know, this is a big investment!

    And there’s always the ‘chicken and the egg’ story… 🐓

    You need more money in order to afford a coach, but working with a coach is the fastest way to get your business to the next level.

    It took me years to invest in 1:1 support. I boostrapped for way too long, attended all the webinars, invested in cookie-cutter online courses and ended up wasting a lot of time.

    And when I finally worked with my first coach the investment felt HUGE!

    But it also felt SOO good! I finally said ‘YES!’ to myself. Paying that invoice immediately gave me a confidence boost!

    Since then, I’m always working with some kind of coach. Whether it is for my inner work, or working on my business, I’ve come to truly understand the value of having a sounding board and someone at your side that has walked on your path before you.

    Your analytical mind feels scared right now and I understand.

    But you got this!

    And I promise you that as a result of our collaboration you will grow, your confidence will increase, you will gain a new perspective.

    This is the journey of upleveling your business.

    And in case your left brain is yelling ‘Growing is nice. But I need to grow my income too!!’.

    I hear you!

    And while I’m not the person to make any income promises, I can assure you that time and time again I’ve seen it happen with my clients: after the person grows, the business grows.

    >> See my example of how an online business coach calculates his/her rates

    "I worked one to one with Sarah over a three month period and during this time she helped me to focus and look at the systems that I use to support my business. She expertly guiding me through the automation process so that I could spend more time working with clients rather than on tasks that could be automated. She also did a great review of my website and has helped me redefine my ideal client. This is something that has been a challenge for me over the years as I work in companies, with individuals, in schools and with adolescents. Narrowing this down has not been easy.

    The three months we were together were intense and I will be doing another three months with Sarah soon as the time spent with her helped me leap frog to the next level with my business.

    Sarah is very articulate, understands a vast amount with respect to running your own business besides being an expert marketer. She has access to a plethora of resources, is dedicated to her clients, over delivers and is just a fun, kind person to work with. You feel good after your sessions and she is firm enough to keep you on track. A good investment for any business.”
    Annette Ebbinghaus
    Mental Fitness Coach, Master Sophrologist, Speaker & Founder of beChill®

    Annette has endless energy and many different things going on at the same time. Together we started bring some ‘order into the chaos’ and plan out her workshops and other events for the year. She also got clarity about her ideal clients and where to focus on. We’ve met in real life once as she’s based in Switzerland, not too far from me 😉

    What questions should I ask when hiring a Conscious Business Coach?

    When looking for a coach, it’s important that you find someone who is experienced and qualified in both business and personal development.

    You want someone who has been around for a while, and has done their inner work, as well as gotten results for clients.

    And, I’d be looking for someone whose values are aligned with yours, as is your worldview.

    Besides intangibles, the coach you choose to work with should also provide tangible results. Not just her own but also results she’s helped others achieve.


    Here are some questions to ask:

    • Has this coach helped others get the results YOU want to achieve?
    • Who are her other clients? Are they similar to who you are and what you want?
    • And what kind of tactics do you see her using in her own business? (and are they aligned with your values?)
    • Is her business successful? (however YOU define success)
    • Has she been where you are today and can she relate to you?

    or, just send me an email with your question.

    Common ways to work with a Conscious Online Business Coach

    Online Coaches offer different ways of working with them and different levels of access to them. The more access to the coach, the more focus on YOUR business.

    Depending on where you’re at, your own personal preference and of course your budget, you will choose the model that most resonates with you. If you love working in a group, then a small group program with intimate connections between participants will work really well for you (have a look at my Marketing Like We’re Human program). But if you are looking for a more personalized approach, then 1-on-1 coaching will align better with your needs.

    Here are some examples of the different ways to work with an Online Business Coach:

    1. One-on-one Coaching 

    Picture this: You, as a solopreneur, collaborating closely with a coach who devotes undivided attention to your unique business needs, guiding you towards crafting a more effective strategy to achieve your goals and aspirations, in my case with unlimited access.

    What sets apart this coaching dynamic is the profound connection it nurtures. It’s about cultivating a meaningful relationship where your coach understands the challenges you face and empowers you to conquer them in ways that resonate deeply with you.

    >> Find out more about my one-on-one Humane & Conscious Online Business Coaching

    2. Hybrid Coaching Program

    In a Hybrid Coaching Program, you’ll get an additional component to the One-on-One Coaching described above: a pre-recorded video program with home work that helps you work on your business even outside of your 1-on-1 time with your coach. This is the foundation of my success.

    What sets apart this coaching dynamic is the sacred space for introspection and personal growth. It’s in these solitary moments, immersed in the wisdom of guided exercises and thoughtful reflections, that you’ll uncover insights, challenge assumptions, and cultivate the clarity needed to propel your businesses forward.

    >> Find out more about my Hybrid Business & Marketing Coaching Program

    3. Small Group Coaching Program

    In a Small Group Coaching Program you don’t have direct unlimited access to the coach, but you do have a small group of fellow participants to tap into.

    Picture this: A select group of like-minded solopreneurs coming together in a supportive environment, guided by a seasoned coach who guides you through a collective journey towards success. In these intimate gatherings also draw inspiration and insights from the experiences of their peers.

    What sets apart this coaching dynamic is the power of community, nurturing friendship and accountability as members navigate challenges, celebrate victories, and collectively elevate their businesses to new heights. 

    >> Find out more about my Hybrid Business & Marketing Small Group Coaching Program

    Online Business Coach for Women Entrepreneurs

    In holistic business coaching, we don’t only consider the bottom line and business strategy, but also your worldview, values, beliefs, and personal goals. Together we identify your Passion and your Personal Power, so that you can create a business that’s truly aligned with who you are.

    And who understands you best? Another woman entrepreneur of course. 

    If you’re looking for a conscious online business coach for women, I’d also look for someone who has or has had similar life circumstances as you. In my case I’ve built my business while raising two boys. They were 0 and 3 when I started, and are now grown young men.

    I always felt better understood when I worked with other women who also had kids, because your perspective changes when you juggle raising kids and a business. I remember being upset that I couldn’t get as much done as I wanted, because I was also the home maker, care taker and cheerleader for a family. So if you have kids, look for a coach who’s also had or has kids.

    Online Business Coach for Creatives

    “Creativity without strategy is a captivating mirage.”

    It’s a quote that resonates deeply with me.
    As Conscious Online Business Coach and a creative person myself, I’m familiar with the appeal of boundless imagination.

    We truly need both, the heart and the mind, the right and the left brain.

    I’m extremely hard-working, strategic and ambitious. Normal, I’m a Capricorn.  I possess a keen sense of strategy and an analytical left brain I speak five languages fluently and plan everything meticulously.
    But I also leverage my right brain to generate ideas and develop unique frameworks such as the 7Ps of Humane Marketing. Pottery, painting, and coloring mandalas are among the artistic pursuits that bring me joy. 

    A few years ago, after I gave up my LinkedIn consultancy, I wanted to fully embrace the heart in business. The pendulum swung to the other extreme and I wanted nothing to do with any mind-oriented strategy.

    Now, the pendulum has found its balance and as a conscious business coach for creatives I embrace heart & the mind.

    We truly need both to run a wholistic business!

    Sarah Santacroce, Conscious Online Business Coach
    “I feel like I have found a way to connect with my people that feels good. I realized how much maybe unconsciously I was focusing on social media as my primary marketing strategy – and as a creative that’s not what lights me up. I want to be out there – talk to my people, create art with them. Running these workshops (and thinking that that is my marketing), that’s what makes me happy!”
    Myriam Martinez
    Myriam Martinez
    Women’s Mental Wellbeing Coach and Art Therapist

    🚩 Click here to read or watch a full case study with Myriam. 

    Myriam is a creative, who’s energy was blocked by the mainstream social media and business advice out there. She thought she had to fit into a mold. But once unblocked, she’s found her way back to her wild woman and creativity! Myriam is still a member of the Humane Marketing Circle, our community, and we are making plans that she’ll come visit me in Switzerland soon. 

    As the founder of the Humane Marketing Revolution I have developed two frameworks (which I cover in depth in my book Marketing Like We’re Human) that help us on this journey. 

    Two Frameworks For Conscious Online Business Coaching

    As an entrepreneur, knowing yourself is a significant part of the journey,
    and I can guide you through that process. 

    Rumble, Rise, Resonate

    I will take you through the three stages of the labyrinth that lead to Humane Marketing:

    1. Rumble with your story
    2. Rise, be different & stand out
    3. Resonate with your clients


    The 7Ps of Humane Marketing

    Along the journey you’ll come across 7Ps of Humane Marketing serves as a simple framework to present this new approach of marketing.

    >> Get your 1-Page Marketing Plan with the 7Ps of Humane Marketing

    I work with Quietly Rebellious Heart-Centered Entrepreneurs

    Particularly those in service-based industries such as coaching, creative arts, healing, counseling, and education.
    My clients want to create an online business that reflects their unique personality, values, and goals. For many, this means seeking more freedom, work-life balance, and joy in their work. They are not big fans of the 6- or 7-figure business hype!

    I understand that being true to oneself in business is essential, especially for those who identify as highly sensitive, neurodivergent, or introverted. 

    My goal is to help you create a sustainable and fulfilling humane business that aligns with your personal values and supports your well-being.

    Who is Sarah Santacroce?

    Hi there, I’m Sarah Santacroce, your conscious online business coach. I’m based in Switzerland, but I’ve been working with people online for almost 20 years.

    I founded my first Online Business in 2007 and have grown up in this Online Business World.
    I have followed the evolution of Online Business and I can tell you what’s real, and what’s just false promises.
    Over the years I’ve taken countless coaching programs and worked with at least a dozen business coaches. 

    In 2018 (yes, it took me a while!!) I came to realize that I no longer wanted to follow everyone else’s model – EVEN IF it worked to some extent. Yes, it helped me hit the famous six figures, but it also left me drained and unfulfilled. I was ready to take the risk and give myself permission to do business and marketing my way.

    Today I see it as my mission to help heart-centered entrepreneurs like you to be gentle, authentic AND successful in your online business.  And therefore not only create sustainability for yourself, but also contribute to make this world a better place by reducing the global level of anxiety and fear.

    And yes, I consider myself successful. I can say that in all humility, because I no longer measure success by the number of LinkedIn connections, views or the number of zeros in my revenue. I measure it in impact and the difference I have made over the years with my one-on-one clients, online courses, The Humane Marketing podcast and more recently with theMarketing Like We’re Human and the Selling Like We’re Human books.

    When I’ve finally taken off the mask and stopped following all the business guru’s advice, I found joy and ease! And I fell in love with my business all over again! And that’s what I want for you too! Helping you build a business that is aligned with your values, with your worldview and your unique & holistic Marketing Super Power.

    This is my vision for the future:

    • A world where joy, empathy, and kindness are the currency
    • A world where business contributes to a better world
    • A world that focuses on the human(e) connection (while using modern technology)
    • A world where entrepreneurs who use ethical marketing are the ones that not only make the biggest impact but also make the most money

    I have 15+ years of experience in the fields of marketing, entrepreneurship, coaching, online business creation, and strategy and have been facilitating, training, and holding space with in-person and online groups (1 – 100 people from all over the world) since 2010. I’m trained in the ‘Art of Holding Space‘ as well as ‘The Art of Participatory Leadership‘. 

    In my two books ‘Marketing Like We’re Human and Selling Like We’re Human I share very personal stories of the deep transformation I have gone through over the last decade and that led me to found the Humane Marketing Revolution. 

    My thoughts on doing Business Like We're Human

    After Marketing Like We’re Human and Selling Like We’re Human, I’m in the process of writing Business Like We’re Human

    Business, and especially entrepreneurial business can really contribute to the change we so desperately need in our world right now.

    But in order for that to happen, we need to completely let go of some of our beliefs of how business should look like.

    Because business can be:

    • heart-centered
    • intuitive
    • spiritual
    • community oriented
    • not just about the money
    • none selfish

    My Rumble-Rise-Resonate framework, together with the 7Ps of Humane Marketing as well as

    • an Ubuntu mindset
    • an Authentic Relationship Culture
    • and Humane Business Practices

    will help you build or recalibrate your Humane Business !

    "After a disheartening experience with another female business coach who turned out to simply be regurgitating the same old "bro marketing" approach that didn't sit well with me (and actually triggered more anxiety), I found Sarah. Her "Human" approach to business and marketing resonated with me on a soul level and offered me the opportunity to breathe when I hadn't realized I was holding my breath.

    Working with Sarah brought the pieces of my business and personal puzzle together in a way that makes sense to me. She helped me go from stuck and shaking to a new and improved path to selling and success.
    Lynn Dutrow
    Lynn Dutrow
    Advisor, Mentor, Coach

    During our time together, Lynn did a complete overhaul of her website, getting real clarity about the coaching business she was creating, as a separate entity from her counseling practice. We talked a lot about her ‘big idea’ and well and behold, about a year after our collaboration ended, she successfully crowdfunded and then self-published her book ‘Aligned as f*ck’, following my model on Kickstarter. I’m still in touch with Lynn as she’s definitely one of my people 😉

    Are We a Good Fit?

    I do my best work with deep thinkers, solution creators, changemakers, creatives, sensitives and other misfits who are ready to roll back their sleeves and take action. 

    I’m excited when I get to help you create your life’s work, whether that is a brand new business, or a remodeling of an existing business. 

    Working with me is intense, I expect a lot, but give even more, in my typical mama 🐻 style. 

    I only ever work with 3 clients at a time in order to manage my energy and give you my full attention. 

    All my past clients are now good friends.

    Words that show we're aligned

    As a Humane Marketer, I really believe in the power of words.

    If the list of words below resonates with you, we’re probably a good fit:

    • purpose-driven
    • Changemaker
    • Life’s work
    • Change from within
    • Intuition
    • Sustainability

    If on the other hand you’re more attracted by this type of business language you’ll be better off working with someone else:

    • 10x my income
    • Scale to 7-figures
    • increase sales-funnel
    • etc.

    It doesn’t matter what your particular area of passion or focus is for your business. Conscious business covers topics such as conscious leadership, health, wellness, social, community as well as nature.

    Find out more about Humane and Conscious Business Coaching with me or ask me a question below:

    or, just send me an email with your question.

    Or, if you intuitively felt a connection while reading this page, and would like to talk to me about working together, then let’s get on a call!! Click the button below to fill out a quick application for a Clarity Call

    Options to become more familiar with me and my work:

    It’s a good idea to do your homework before you reach out to me. Reading this long page is part of that – and sometimes our intuition just knows. If that’s the case, let’s talk! 
    Otherwise please listen to one of my podcast episodes, watch a Youtube video or get on my mailing list.