GBR 5 – Dominic de Souza – Marketing to Connect Through Story

September 27, 2019 / By Sarah Santacroce

Dominic De Souza

As human beings, we hunger for stories. And yet, most of us are slow to adopt storytelling as a brand strategy. We’ve gotten stuck in the last century of marketing tradition, pushing people to buy what we’re selling with broadcasting. So, how do we learn to create connection with story? To invite customers to see the world the way we do? To build a community around our vision?

Dominic de Souza is the creator of Dream Again Marketing, an advertising firm dedicated to helping public speakers grow a tribe, share their message and change the world. Dominic’s path of discovery began at 13 when he wrote his first novel and learned that he could accomplish absolutely anything. He has 14 years of experience in graphic design and a 20-year background in copywriting and storytelling. Dominic started Dream Again to support consultants and speakers in leveraging their stories to spellbind audiences and bring a vision to life.

In today’s episode, Dominic discusses the growing importance of story in marketing, explaining how social media affords us the opportunity to respond to ads and how storytelling invites us to buy into a community—not just buy a product. He shares the strategy he used to develop his own brand narrative and describes why values are an integral part of storytelling. Listen in for Dominic’s insight around creating connection with an audience and learn to externalize your own stories and lean into the ones that support your vision!

 In this episode you’ll learn about…

  • Dominic’s harrowing story of nearly being crushed by a cow.
  • The difference between left and right brain communication.
  • How social media gives us the ability to respond to marketing.
  • How stories invite us to accept a worldview or attitude.
  • The strategy Dominic used to develop his brand story.
  • How stories function as ‘little engines of belief.’
  • The enduring nature of stories that transmit meaning.
  • How we enter into an experience with storytellers.
  • The opportunity for intimacy in telling stories through video.
  • Why the best communicators are also the best storytellers.
  • The value in externalizing and organizing your own stories.

Other links and resources mentioned in this episode:

Dream Again Marketing

Dream Again on Facebook

Dream Again on Twitter

Dream Again on Instagram

Dominic on LinkedIn

Dominic’s Free Public Speaking Playbook

This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin

TED Talks

Inception Film

The Gentle Business Manifesto

The Gentle Marketing Revolution for the Conscious Entrepreneur

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you’d share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I’m told that they really matter so if you’d take a minute I’d appreciate it.

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

Posted in

Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

Leave a Comment





This site uses Akismet to reduce spam. Learn how your comment data is processed.