On today’s solo episode, I’m talking about why you can’t reverse engineer into purpose branding! Brands that struggle with marketing often do so because they were created without a purpose in mind. It’s impossible to just start a company and then suddenly pretend you care about certain issues. If you want your marketing to flow easily, you have to start with purpose instead.
On this episode, you’ll learn why you can’t reverse engineer into purpose branding as well as…
- Why marketing is so difficult when you don’t start with purpose
- How Patagonia is setting an example
- How the Gentle Marketing book approaches this topic
- And much more!
Email Sarah at firstname.lastname@example.org
Thanks for listening!
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