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Workshops, Courses & Webinars by Sarah Santacroce

My live LinkedIn courses in Lausanne (en Français):

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Optimiser votre utilisation de LinkedIn

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Ce cours s’adresse à des indépendants et PME.
Dans ce cours d’une matinée vous apprendrez à optimiser votre profil pour que vous soyez trouvé sur LinkedIn et pour créer un réseau de contacts qui ouvre de nouvelles opportunités.
Si vous avez créé un profil mais ne savez pas comment utiliser cette plateforme professionnelle, comment y générer du business, alors cette formation est pour vous !

Programme de la formation:

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[list_item]Créer, optimiser et promouvoir votre profil sur LinkedIn[/list_item]

[list_item]Savoir identifier et décrire votre spécificité, votre niche de marché pour optimiser vos avantages concurrentiels [/list_item]

[list_item]Agrandir votre réseau en créant des relations professionnelles qui durent[/list_item]

[list_item]Comment partager du contenu sur LinkedIn et être vu comme leader dans votre secteur[/list_item]

[list_item]Choisir, interagir et générer des prospects avec des groupes[/list_item]

[list_item]Trucs et astuces[/list_item]

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Contactez-moi pour connaître les prochaines dates.

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Utiliser LinkedIn pour générer des prospects avec LinkedIn

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Apprenez à gagner de la visibilité pour votre PME et aussi pro activement à générer des prospects. Une demi-journée de formation pour vous positionner en tant que leader dans votre domaine, connaître les outils pour une prospection efficace et créer votre ‘page entreprise’ sur LinkedIn.

Programme de la formation:

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[list_item]Créer, optimiser et promouvoir votre ‘Page Entreprise’ sur LinkedIn[/list_item]

[list_item]Comment identifier des clients potentiels sur LinkedIn[/list_item]

[list_item]Savoir utiliser tous les outils de LinkedIn pour une prospection efficace[/list_item]

[list_item]Comment partager du contenu sur LinkedIn et être vu comme leader dans votre secteur[/list_item]

[list_item]Trucs et astuces[/list_item]

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Contactez-moi pour connaître les prochaines dates.

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LinkedIn pour une réorientation professionnelle

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Ce cours s’adresse à des particuliers en phase de transition ou recherche d’un nouveau défi

Programme de la formation:

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[list_item]Créer, optimiser et promouvoir votre profil sur LinkedIn pour qu’il soit trouvé par des chasseurs de tête[/list_item]

[list_item]Savoir identifier et décrire votre spécificité, votre niche de marché pour optimiser vos avantages concurrentiels [/list_item]

[list_item]Agrandir votre réseau en créant des relations professionnelles qui durent [/list_item]

[list_item]Comment créer des relations avec des recruteurs[/list_item]

[list_item]Choisir et interagir sur des groupes[/list_item]

[list_item]Trucs et astuces[/list_item]

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Contactez-moi pour connaître les prochaines dates.

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My live LinkedIn courses in Lausanne (in English):

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Enhance Your Personal Brand Online: Optimize Your LinkedIn Profile To Get Found

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Course co-hosted with Raquel Meylan from linked-initiatives.com

Who is it for?

This course is for anyone wanting to learn more about LinkedIn, specifically for entrepreneurs & people in transition

In this half-day workshop you will learn to optimize your profile in order to be found on LinkedIn and create a network of contacts that opens new opportunities.

If you have created a profile but do not know how to use this professional platform, how to generate business with it or how to use it successfully for your job search, then this course is for you!

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[list_item]Create, optimize and promote your LinkedIn profile in 15 steps[/list_item]

[list_item]Knowing how to identify and describe your specific your niche market to maximize your competitive advantages[/list_item]

[list_item]Expand your professional network by creating relationships that last[/list_item]

[list_item]How to share and publish content on LinkedIn and be seen as a leader in your industry[/list_item]

[list_item]Select, interact and generate leads with groups[/list_item]

[list_item]LinkedIn Etiquette, tips and tricks[/list_item]

[list_item]Answers to all your questions[/list_item]

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Outcome

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[list_item]an optimized profile that will get found by prospects or recruiters[/list_item]

[list_item]a personal branding strategy[/list_item]

[list_item]a thorough understanding of the platform and it’s opportunities[/list_item]

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Date, place &  price

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[list_item]Date: October 9th, 2014[/list_item]

[list_item]Place: Lausanne Center[/list_item]

[list_item]Time: 8.30 – 12.30[/list_item]

[list_item]Investment: CHF 290.00 per person[/list_item]

[list_item]Payment: via Paypal in the ticket box above or directly on Eventbrite[/list_item]

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The number of participants is limited to 12. Unfortunately we can’t offer any reimbursement after 5 days before the course.

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Generate Leads & Sales For Your Business On LinkedIn

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Course organized in collaboration with Raquel Meylan from linked-initiatives.com, given by Sarah Santacrce

Who is it for?

This course is for entrepreneurs wanting to get more clients, as well as sales professionals wanting to generate more sales with LinkedIn. We highly recommend you take the first course on October 9th since without an optimized profile your lead generation strategy won’t work!

In this half-day workshop you will learn to gain visibility for your business by optimizing your LinkedIn Company page and use LinkedIn proactively to generate leads.

If you have followed the first course ‘Enhance Your Personal Brand Online: Optimize Your LinkedIn Profile To Get Found’ and would now like to learn how to use LinkedIn to approach potential clients, then this course is for you!

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[list_item]Create, optimize and promote your ‘company page’ on LinkedIn[/list_item]

[list_item]How to identify potential customers on LinkedIn[/list_item]

[list_item]Know how to use all the tools for effective prospecting on LinkedIn[/list_item]

[list_item]How to share and publish content on LinkedIn and be seen as a leader in your industry[/list_item]

[list_item]Answers to all your questions[/list_item]

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Outcome

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[list_item]a branded company page with an understanding of an effective content strategy

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[list_item]a ‘social selling’ system[/list_item]

[list_item]a thorough understanding of the pro-active features of the platform[/list_item]

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Date, place &  price

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[list_item]Date: November 19th, 2014[/list_item]

[list_item]Place: Lausanne Center[/list_item]

[list_item]Time: 8.30 – 12.30[/list_item]

[list_item]Investment: CHF 290.00 per person[/list_item]

[list_item]Payment: via Paypal in the ticket box above or directly on Eventbrite[/list_item]

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The number of participants is limited to 12. Unfortunately we can’t offer any reimbursement after 5 days before the course.

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Please contact me for your other Social Media training needs.

My online workshops:

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E-Mail Marketing Basics Workshop

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Despite all the hype about Social Media, E-Mail Marketing is still the number one technique to build trust with your community & convert that trust in sales. In this 60 minute recorded session you will learn how to create your first list on Aweber & how to customize each step in order to nurture the relationship with your subscribers.

You will learn:

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[list_item]How to come up with the topic for your e-course[/list_item]

[list_item]How to structure it and create a good learning sequence[/list_item]

[list_item]How to package your content into different formats (text, audio, video)[/list_item]

[list_item]How to automate the process so participants receive the content the minute they submit payment[/list_item]

[list_item]How to make the course available for sale on your website & get paid via Paypal[/list_item]

[list_item]How to then promote your course[/list_item]

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Ask me when I’m hosting this online workshop the next time

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LinkedIn Workshop

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With its over 225 Million registered users, LinkedIn is the number one business oriented Social Network. Explore it’s potential and learn how you can implement it in your overall marketing strategy, increasing brand awareness and generating more leads for your business.In this 60 minute recorded session you will learn how to optimize your profile, promote it, how to increase your reach by adding new connections and how to position yourself as a thought leader in your industry by sharing content through LinkedIn.

It  can be done for example :

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[list_item]The hidden treasures in your LinkedIn settings & your LinkedIn home page[/list_item]

[list_item]How to get found & contacted through LinkedIn[/list_item]

[list_item]How to use groups to get more leads[/list_item]

[list_item]with on page search engine optimization[/list_item]

[list_item]Various ways to submit content & be perceived as a thought leader[/list_item]

[list_item]How to increase views to your profile[/list_item]

[list_item]How to increase traffic to your website[/list_item]

[list_item]And finally how to get more leads & clients via LinkedIn[/list_item]

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Ask me when I’m hosting this online workshop the next time

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Create an E-Course & Sell it on your Website

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Do you have content? Do you have a website & use Aweber or Mailchimp to manage your e-mail subscribers? Then this course is for you! Learn how you can easily create an e-course & sell it on your site

You will learn:

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[list_item]How to come up with the topic for your e-course[/list_item]

[list_item]How to structure it and create a good learning sequence[/list_item]

[list_item]How to package your content into different formats (text, audio or video)[/list_item]

[list_item]How to automate the process so participants receive the content the minute they submit payment

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[list_item]How to make the course available for sale on your website & get paid via Paypal

[/list_item]

[list_item]How to then promote your course[/list_item]

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Ask me when I’m hosting this online workshop the next time

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My favorite speaking topics include:

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How to Use LinkedIn for B2B Marketing Success

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LinkedIn is more than just a job search platform ! I’d like to show my audience how they can use LinkedIn to increase their leads and successfully integrate LinkedIn into their Social Media marketing strategy. Some of the topics I cover are:

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[list_item]Profile: complete your profile, add skills and a welcome video[/list_item]

[list_item]Company page: how to set it up and how to use it[/list_item]

[list_item]Groups: benefits of joining groups and how to use them[/list_item]

[list_item]This and that: export e-mails, events, listen to your network[/list_item]

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Personal Branding: Blending Who You Are With What You Do

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Modern audiences trust people more than they trust companies. That’s why it’s so important nowadays to develop your own Personal Brand. Some of the topics I cover:

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[list_item]Why Develop Your Personal Brand?[/list_item]

[list_item]Your Brand Vision[/list_item]

[list_item]Your Online and Offline Assets[/list_item]

[list_item]Personal Branding and Your LinkedIn Profile[/list_item]

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How to Increase Traffic to Your Website

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In this session I teach the audience which tools they can use to increase traffic to their website and improve their overall online visibility.

It  can be done for example :

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[list_item]with a blog[/list_item]

[list_item]with link submissions[/list_item]

[list_item]with e-mail, press release and article marketing[/list_item]

[list_item]with on page search engine optimization[/list_item]

[list_item]with social media[/list_item]

[list_item]and much more![/list_item]

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Newsletters & E-Mail Marketing

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In this session I teach the audience why it’s essential to build an e-mail list, in every business.
Participants will learn:

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[list_item]Why they absolutely need to start building a list NOW[/list_item]

[list_item]Which tools you can use to automate the process[/list_item]

[list_item]About the three types of e-mails you can send to your subscribers[/list_item]

[list_item]7 Ways to add more subscribers to your list & turn them into clients[/list_item]

[list_item]A Real time, hands on case study on how the process is set up from A – Z[/list_item]

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[testimonial]

In June 2012 in my role of VP Events with OWIT – Lake Geneva I invited Sarah to present a workshop on a very important social media tool today – Linked-in – to our association’s members and small business owners in Lausanne area. In a comprehensive 2.5 hour workshop Sarah managed to share the essence of the social network’s tools for developing a stronger business identity in a way that was easily understood by all participants.

Sarah’s strong skills as a social media trainer and ability to engage her audience brought a positive learning experience to OWIT members. I would recommend Sarah as a trainer to any organization looking to bring its knowledge of online social media tools up-to-date.

[client_name]Helen Fatkulbayanova[/client_name][/testimonial]
[testimonial]I attended a webinar for coaches “how to get more clients” through LinkedIn, I found it to be very useful, easy to follow and with some easy to obtain objectives. I enjoyed her easy going, jargon free style.

[client_name]Natalia DaCosta said[/client_name][/testimonial]
[testimonial]Trying to make sense of the changes in social media and to use them to develop your business it is essential to have a guide providing information you can trust, and Sarah is a great guide. I always take time to read her newsletter. It is packed with interesting social media information that I can easily implement as I develop my business. I’d also recommend her workshops on E-Mail Marketing which gave me the confidence and the knowledge to establish this on my own website.[client_name]Laura Krikhaar[/client_name][/testimonial]
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Ask me about more topics!

Sarah Santacroce
I look forward to being in touch !
Sarah Santacroce

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My certifications:

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Sarah Santacroce, Social Marketing Specialist
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Sarah Santacroce, VAclassroom Virtual Event Specialist
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Sarah Santacroce, Internet Marketing Specialist
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1 Comment

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