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What Makes a Product Irresistible

March 27, 2020 / By Sarah Santacroce

What Makes a Product Irresistible

Welcome to episode #29 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!

In today’s episode, I’m discussing what makes a product irresistible. If you listened to last week’s episode you know that one of the things today’s conscious client wants is beauty. Beauty in not only the product itself but in the whole customer experience. They are looking to be emotionally engaged with the message they are getting from you at every step of the way. From the moment they land on your website, to the confirmation email after the book a session with you, to the moment you actually get on a call with them. Every single step counts.

Join me as I discuss how to bring in more beauty from our daily lives into our businesses.

In this episode you’ll learn about what makes a product irresistible and…

  • Daniel Pink’s six essential aptitudes to thrive
  • Why exercising the right side of the brain can bring new ideas into your business
  • Why beauty needs to transmit an emotion
  • How you can bring more beauty to your business
  • How mindfulness and meditation can help you identify the beauty around you

Other links and resources mentioned in this episode:

A Whole New Mind by Daniel Pink

The Gentle Marketing Revolution

The Gentle Business Revolution

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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