Here are three Search Engine Optimization tips:
1. Create a unique meta description for each page
The search engines index the meta descriptions to learn what your page is about and some will display your description in the search engine results. The meta description should not be more than 150 characters.
2. Use unique title tags (containing your keywords) for each page
When you look at your website in a browser, you’ll find the title tag on the top left hand side of the screen. Each page should have a unique title tag that tells the search engines what that page is about.
Use Alt text for images and integrate your keywords in the image file name
When inserting images into your website, make sure you use your keywords in the Alt text attribute and in the image file name. Example: if I upload a portrait of myself I would name the file:”Sarah Santacroce, LinkedIn Specialist” and put the same text in the Alt attribute.
If that sounded completely overwhelming I recommend the ‘Wordpress SEO Plugin’ by Yoast. The tool is absolutely free. My friend Ashley Faulkes has created a WordPress SEO Guide that explains how to set it up on your site. Download your free copy of this guide here!
Don’t miss my 4th strategy tomorrow. It’s about Email Marketing…