Welcome to episode #21 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!
Are you fed up with hype marketing tactics and looking for a different way to market your business? Do you feel like a misfit sometimes, like the only oddball in this online world who wants to lead with the heart? Then The Gentle Marketing Revolution™ Program that starts on Jan 28th may be right for you.
You can find out all the details at TheGentleMarketingRevolution.com.
To niche or not to niche. This is something many beginning entrepreneurs struggle with. I was one of them. The struggle comes mainly from the gurus with the loudest voice who tell you that you need to find your specific segment, your niche. And I agree, to some extent. You will be better off to be recognized in your field, if you are known for something specific.
In this episode you’ll learn …
- What a niche can be
- What you need before you niche
- When having a niche means you must say no
- The phrase you should NEVER use
- Next week’s interview with Tad Hargrave from Marketing for Hippies
Other links and resources mentioned in this episode:
Thanks for listening !
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
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