To Niche or Not to Niche

To Niche or Not to Niche

Welcome to episode #21 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!

Are you fed up with hype marketing tactics and looking for a different way to market your business? Do you feel like a misfit sometimes, like the only oddball in this online world who wants to lead with the heart? Then The Gentle Marketing Revolution™ Program that starts on Jan 28th may be right for you.

You can find out all the details at

To niche or not to niche. This is something many beginning entrepreneurs struggle with. I was one of them. The struggle comes mainly from the gurus with the loudest voice who tell you that you need to find your specific segment, your niche. And I agree, to some extent. You will be better off to be recognized in your field, if you are known for something specific.

In this episode you’ll learn …

  • What a niche can be
  • What you need before you niche
  • When having a niche means you must say no
  • The phrase you should NEVER use
  • Next week’s interview with Tad Hargrave from Marketing for Hippies

Other links and resources mentioned in this episode:

The Creative Introvert

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah’s Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you’d share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I’m told that they really matter so if you’d take a minute I’d appreciate it.

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.



Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.