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This Is What Your Clients Actually Want

March 20, 2020 / By Sarah Santacroce

What Your Clients Actually Want

Welcome to episode #28 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!

In today’s episode, I’m discussing some points from The Cluetrain Manifesto on what today’s conscious client wants. Even though it was written so many years ago, a lot of the points in it are still very relevant to the current marketing climate.

As business owners in today’s world, we are serving the most informed and educated population ever. Our customers are informed and smarter so we have to be able to adjust our marketing and treat them as such. The conversations they have and the things they care about should be something we think about every time we develop a marketing strategy.

In this episode you’ll learn about what your clients actually want and…

  • What today’s Conscious Client wants
  • Why clients want more than just being sold to
  • Why making your clients feel less than is the WRONG approach
  • What every business today has something in common with non-profits (or should!)
  • The importance of making your clients feel heard and seen

Other links and resources mentioned in this episode:

The Cluetrain Manifesto

The Gentle Marketing Revolution

The Gentle Business Revolution

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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