The Power of Having a Purpose Advantage
As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation. He led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book “Marketing to Millennials.” He has since co-authored three more: “Millennials with Kids,” “Marketing to Gen Z” and “The Purpose Advantage.” He also is a regular contributor to Forbes. Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company. While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices—these applications are the basis of Jeff’s presentations. With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.
In this episode you’ll learn about the power of having a purpose advantage as well as…
- Jeff’s definition of the modern consumer mindset
- What the Sustainable Development Goals are
- The difference between purpose and purpose advantage
- The importance of your origin story in your company
- Why having an emotional connection with customers is so important
- How your personal purpose affects your company purpose depending on your business side
- About Millenials as consumers
Other links and resources mentioned in this episode:
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