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The B Corp: It’s Profit AND Purpose

May 29, 2020 / By Sarah Santacroce

Since 2017 Sophie is an expert in helping companies become certified B Corps, and the first B Leader trained by B Lab Switzerland. Don’t worry, if you don’t know what a BCorp is, you’ll know after listening to today’s episode. Besides her sustainability work, she’s also a graphic facilitator and founder of the company Sketch 4 Good.

In this episode you’ll learn about B Corps as well as…

  • What a B Corp is
  • What makes a B Corp different from other companies
  • The 5 pillars on which a B Corp is evaluated
  • Why businesses play a key role in achieving the 17 Sustainable Development Goals developed by the UN
  • How you can maximize your impact by focusing on less
  • A different way to measure your company’s results and impact

Here’s the graphic notes Sophie took from our podcast:

Check out the 17 Sustainable Development Goals we talked about in this episode:

Other links and resources mentioned in this episode:

Sophie’s Website – Sketch4Good

Sophie’s Instagram

Sophie’s LinkedIn


The B Impact Assessment

The 1% for the planet from Patagonia

Interview with Patagonia founder

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Business Circle

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at

Thanks for listening !

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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