Yarrow Magdalena creates intentional websites and digital strategies for small, ethical businesses that are heartfelt and authentic. Yarrow’s work centers sustainability and creates a bridge between big dreams and practical design and tech solutions. In addition to custom-built websites, she also offers business mentoring, facilitates the Embodied Business Community, and hosts a podcast all about …
Today’s conversation fits the 3rd P, the P of Product of the Gentle Marketing Mandala. If you’re a regular here, you know that I’m organizing the conversations around the 7Ps of the Gentle Marketing Mandala. In our case, product can often be replaced with ‘service’. So today’s episode is all about fine-tuning your product or …
Caroline Wood is an introvert who supports other introverts to build successful businesses that work for them rather than take over their lives. She does this through helping them put in place great business models, pricing and systems to thrive. Caroline is a corporate escapee having spent 20 years as a chartered accountant working for …
In this solo episode of the podcast, I’m talking about three pricing strategies keeping fair pricing in mind. I break down each strategy for you and I offer my personal opinion about using them as gentle marketers. There is a lot of psychology that goes into pricing and as gentle marketers, we need to make …
In today’s episode, we are talking about fair pricing and the conversations we can have with our clients about it. When we set our rates we need to consider many things like our experience, our operating expenses, the value we create, and much more. Having a conversation about money can be uncomfortable for many because …
Mark Silver, M.Div., is a master teacher in his Sufi spiritual lineage, and is one of the pioneers in spirituality and small business, doing this work since 1999. His company, Heart of Business, has helped with thousands of small business owners and self-employed practitioners over the last two decades, and he has a reputation in …
Using a Pay-From-The-Heart Model to Price Your Product Read More »
As conscious, introverted entrepreneurs, many of us struggle with pricing. We want to be fair and make our offerings accessible, but we also need to build a sustainable business that will thrive for the long-term. So, how do we develop an awareness of our current money mindset? And how do we shift that mindset to …
A Sustainable Money Mindset for the Conscious Entrepreneur Read More »
What is your time worth? Entrepreneurs who are just getting up and running face difficult decisions in determining how much to charge for their products and services. How exactly do you put a dollar amount on the expertise you provide clients? Then once you have settled on packages and pricing, it’s time to decide whether …
IBG 33 – Sarah Santacroce – Pricing Your Products and Services Read More »
