Marketing

Introverts: It’s time to stop people pleasing !

Most introverts have a great deal of empathy for others. The tricky part is knowing when your kindness has shifted into ‘too nice’ territory and you’ve become a people pleaser, overly-concerned with what other people think and motivated by fear. Alex Rudnicka’s entrepreneurial journey began when she made the conscious decision to stop waiting for …

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IBG 40 – Kamila Gornia – Marketing What Makes You Different

At times, introverts feel pressured to act like extroverts for the sake of acceptance. But Kamila Gornia argues that owning what makes you different and marketing those unique qualities provide the key to creating a successful, sustainable business. Kamila moved to the US from Poland at the age of 13. Desperate to assimilate, she hid …

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IBG 37 – Laura Payne-Stanley – Making the World Work for You as a Curious Introvert

‘Failure is just another chance to get curious.’ Introverts sometimes feel the need to change themselves to fit in, but Laura Payne-Stanley suggests that being true to yourself can open up a brand-new world. In fact, curious introverts can leverage that quality, adapting existing tactics to make the world work for them. Laura is an …

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IBG 36 – Dmitry Dragilev – Marketing Yourself as an Introvert

Though it can be difficult for introverts to pitch themselves, today’s guest argues that hiring someone else to talk to your customers just isn’t the same as making that connection yourself. In fact, he has made a business out of teaching entrepreneurs and startups how to gain traffic, exposure and publicity via relationships—with journalists, influencers …

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IBG 34 – James Wasem – Social Media Marketing as an Introvert

Acting as the public face of your company can be intimidating for us introverted entrepreneurs. Add the prospect of speaking to your audience in a live setting and many of us start running in the opposite direction! But social media does afford an incredible opportunity to grow your audience, and we know that it’s good …

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IBG 24 – Mark Schaefer – Building a Meaningful Web Presence as an Introvert

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, consultant and author. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including Social Media Explained, The Tao of Twitter, Born to Blog, Return on Influence, and The Content Code. His latest title, Known: The Handbook for Building and Unleashing Your …

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