Branding

Brand Strategy for Service-Based Businesses

Brand Strategy for Service-Based Businesses

Nela Dunato is a designer and brand strategist from Croatia with over 15 years of experience building brands and digital platforms for small businesses and non-profit organizations. She’s the owner of a boutique branding & design consultancy Nela Dunato Art & Design focused on helping experienced consultants to become authentic leaders. She’s also the author …

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IBG 75 – Rebecca Tracey – The Freedom of Being an Online Entrepreneur

A big part of the allure of becoming an online entrepreneur is the freedom it affords us to work on our own terms and live the life we choose. Yet many of us introverts don’t take advantage of that freedom, instead becoming our own ‘horrible bosses.’ We create programs that leave us with little time …

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Self-Promotion for Introverts

Self-Promotion for Introverts: It’s a [Step-by-Step] Process

Introverts tend to run up against roadblocks when we are put in situations that require self-promotion. Tassey Russo spent years representing corporations, and she had no problem asking C-level executives for money and resources in that role. But when she started her own entrepreneurial venture, awkwardness and anxiety ruled the day when it came time …

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IBG 25 – Sarah Santacroce – Leveraging LinkedIn to Land Clients as an Introvert

As an introvert, you likely find the idea of pitching yourself cringe-worthy. Whether in person or online, approaching potential clients to ask for their business makes many of us feel pushy and uncomfortable. If only we could quietly demonstrate our proficiency for prospects and then have those who are interested come to us… I’m happy …

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IBG 24 – Mark Schaefer – Building a Meaningful Web Presence as an Introvert

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, consultant and author. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including Social Media Explained, The Tao of Twitter, Born to Blog, Return on Influence, and The Content Code. His latest title, Known: The Handbook for Building and Unleashing Your …

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