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Start with the WHY: What if I don’t know my Why?

September 6, 2019 / By Sarah Santacroce

Start with the WHY: What if I don't know my Why?

Welcome to episode #2 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!

Today’s episode is all about the hot topic of WHY, made popular by Simon Sinek in his book, Start with the WHY. Knowing why we do what we do leads us to motivation, connection, and happiness. There is so much power in the WHY when you know what it is!

But what if you don’t know your why yet? Not knowing your why can create stress and anxiety. I want to help you avoid that.

In this episode you’ll learn about…

  • My WHY and how I found it (or it found me)
  • Encouragement for letting your WHY find you
  • A quick but effective brainstorming exercise
  • Next week’s guest and timely topic

Other links and resources mentioned in this episode:

Anxiety Free Marketing

The Gentle Business Revolution

Sarah’s Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you’d share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I’m told that they really matter so if you’d take a minute I’d appreciate it.

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

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Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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