Promotion Through Storytelling
Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.
Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.
His new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks that captivate audiences and convert customers.
Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, American Express, Walgreens, Banner Health and the United States Air Force.
He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.
In this episode, you’ll learn about promotion through storytelling as well as…
- Park’s path from traditional advertising to storytelling
- His definition of sustainable storytelling
- Park’s opinion about ‘brand storytelling’ for solopreneurs
- The dark side of storytelling
- How Park sees the future of storytelling and much more
- Much more
Email Sarah at email@example.com
Thanks for listening!
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
Are you enjoying the podcast? The Gentle Business Revolution show is listener-supported—I’d love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers – a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact. — I’d love for you to join us! Learn more at sarahsantacroce.com/circle
Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) “Sarah Suggests Saturdays“, a round-up of best practices, tools I use, books I read, podcasts, and other resources.
Raise your hand and join the Gentle Business Revolution.