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The Gentle Business Revolution Podcast

Where we talk about marketing your business by disrupting the current Marketing Paradigm. 

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IBG 30 – Angela Wills – Building a Laptop Lifestyle as an Introvert

Listen to the Episode 0.75x 1x 1.25x 1.5x 2x [0:00]… IBG 30 – Angela Wills – Building a Laptop Lifestyle as an Introvert The introverted entrepreneur is a good fit for online business ownership because we don’t mind being by ourselves, connecting with a community virtually through email and Facebook groups. But the autonomy afforded…

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IBG 29 – Sarah Santacroce – Finding Your People as an Introvert

Listen to the Episode 0.75x 1x 1.25x 1.5x 2x [0:00] … IBG 29 – Sarah Santacroce – Finding Your People as an Introvert Loneliness is a prominent topic as of late, and it got me thinking about the argument that extroverts tend to be happier than introverts. How important is it for us as introverts…

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IBG 28 – Joanna Penn – From Corporate Job to Best Selling Author

Listen to the Episode 0.75x 1x 1.25x 1.5x 2x [0:00] … IBG 28 – Joanna Penn – From Corporate Job to Best Selling Author When Joanna Penn was laid off from her job as a business consultant during the height of the financial crisis, she made the decision to never again let one company control…

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IBG 27 – Brenda Knowles – Leveraging Focus to Do Deep Work as an Introvert

Listen to the Episode 0.75x 1x 1.25x 1.5x 2x [0:00] … IBG 27 – Brenda Knowles – Leveraging Focus to Do Deep Work as an Introvert As introverts, we often have a difficult time saying ‘no’ because of our deep sense of empathy for other people. Yet when you spread yourself too thin, you simply…

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IBG 26 – Shayna Oliveira – From Struggling Classroom Teacher to Successful Online Business Owner

Listen to the Episode 0.75x 1x 1.25x 1.5x 2x [0:00] … IBG 26 – Shayna Oliveira – From Struggling Classroom Teacher to Successful Online Business Owner Introverts are often attracted to online entrepreneurship because of the freedom it allows you to control when and how you interact with others. Today’s guest has taken this idea…

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IBG 25 – Sarah Santacroce – Leveraging LinkedIn to Land Clients as an Introvert

Listen to the Episode 0.75x 1x 1.25x 1.5x 2x [0:00] … IBG 25 – Sarah Santacroce – Leveraging LinkedIn to Land Clients as an Introvert As an introvert, you likely find the idea of pitching yourself cringe-worthy. Whether in person or online, approaching potential clients to ask for their business makes many of us feel…

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IBG 24 – Mark Schaefer – Building a Meaningful Web Presence as an Introvert

Listen to the Episode 0.75x 1x 1.25x 1.5x 2x [0:00] … IBG 24 – Mark Schaefer – Building a Meaningful Web Presence as an Introvert Mark W. Schaefer is a globally-recognized blogger, speaker, educator, consultant and author. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including Social Media Explained,…

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IBG 23 – Clare Desira – Transforming Your Mindset with the Top Five Movement

Listen to the Episode 0.75x 1x 1.25x 1.5x 2x [0:00] … IBG 23 – Clare Desira – Transforming Your Mindset with the Top Five Movement Clare Desira is an Australian product developer, writer, public speaker and coach who founded the Top Five Movement. She does corporate program management to facilitate behavior change and social programs,…

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IBG 22- Janet Murray – Thriving in the Spotlight as an Introvert

Listen to the Episode 0.75x 1x 1.25x 1.5x 2x [0:00] … IBG 22- Janet Murray – Thriving in the Spotlight as an Introvert Janet Murray is a British writer, public speaker and PR coach who uses her 15-plus years’ experience in journalism to teach businesses and brands how to get high-profile press coverage. Her writing…

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IBG 21 – Sarah Santacroce – Expanding Your Capacity Zone

Listen to the Episode 0.75x 1x 1.25x 1.5x 2x [0:00] … IBG 21 – Sarah Santacroce – Expanding Your Capacity Zone I’m back with another solo podcast to chat with my fellow introverts about public speaking and comfort zones. We often generalize that all introverts hate public speaking, but in interviewing many on this podcast…

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From The Blog

A Personal Story About Getting Lost in the Online Marketing Jungle

By Sarah Santacroce / September 26, 2019 /
Sarah Santacroce

About 3 years ago I turned 40 and had my ‘mid-life unraveling’ as Brené Brown likes to call it. I did some personal work with a therapist and remember this one particular session where, in tears, I told her: It’s so damn hard to be different! If I had to summarize my experience in business…

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Something’s wrong in the world of Online Marketing

By Sarah Santacroce / September 19, 2019 /
The Gentle Business Revolution

Listen, right now, there’s something very wrong happening in the world of Online Business and Marketing. Never before have entrepreneurs had easier access to create a thriving business and make a positive impact in the world. And yet, instead of using this incredible platform that we call the internet to make the world a better…

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5 Tips for Publishing the Right Content on LinkedIn

By Sarah Santacroce / February 26, 2019 /
5 tips for publishing the right content on LinkedIn

So you have a LinkedIn profile, now what? In addition to searching out viable connections, publishing content should be at the top of your to-do list. Publishing the right content on your feed as well as in your groups will attract potential leads and increase your credibility and expertise.

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5 Ways to Increase Your Credibility on LinkedIn and Attract Ideal Clients

By Sarah Santacroce / February 21, 2019 /
increase your credibility on LinkedIn

Since you’re not approaching LinkedIn with a sales approach mindset (but with a Serving Mindset), you need to make every aspect of this platform work to your advantage in order to both attract prospective clients and then convince them that you are the expert they’ve been searching for. 

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5 Things You Won’t See Me Do on LinkedIn

By Sarah Santacroce / February 15, 2019 /
5 Things You Won't See Me Do on LinkedIn

LinkedIn is the premier social media platform for professionals in all industries. With over 550 million monthly users, you have quite a large base to develop new connections and build relationships with potential clients.

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5 Things to Know About Finding Clients on LinkedIn

By Sarah Santacroce / February 7, 2019 /
5 Things to Know about Finding Clients on LinkedIn

If you’re looking to make important business connections, LinkedIn is the premier social media platform to use. You’ll find recruiters using LinkedIn to find job candidates; CEOs looking to grow their influence and build trust with buyers; and entrepreneurs looking for clients or joint venture partners. In the world of business relationships, you just never…

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Have You Joined the #LinkedInLocal Movement Yet?

By Sarah Santacroce / October 4, 2018 /
LinkedinLocal

In May 2017, Ana McAfee organized and hosted a meetup for her LinkedIn connections. She ended the posted invitation with the hashtag #LinkedInLocal. Since that day, LinkedIn Local was born, and the hashtag has been appropriated by hundreds of young professionals who want a better way to network.

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Get More Engagement with the New LinkedIn Audio Messaging

By Sarah Santacroce / September 20, 2018 /
Linkedin Audio Messaging Feature

Consumers and Social Media users have high expectations for brands and business. With the recent advent of new, interactive marketing techniques (I’m thinking of Facebook Messenger Bots for example), it’s more important than ever before to take your Social Media interactions to the next level. Recently, LinkedIn rolled out a new feature to help you…

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Should I have a LinkedIn Company Page as an Entrepreneur

By Sarah Santacroce / September 6, 2018 /
LinkedIn Company Page

While having an optimized personal profile on LinkedIn is critical for success on the platform, I highly recommend you also create a LinkedIn Company Page for your business. This article (and video) will give you insight into why it’s a good idea for an entrepreneur to take advantage of the LinkedIn Company Page

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LinkedIn Lead Generation: 4 Steps to Building Relationships

By Sarah Santacroce / August 23, 2018 /
linkedin lead generation

LinkedIn is one of the leading social media platforms for building and maintaining professional and business connections. While other social media sites are used to communicate (mostly) with family, friends, and followers, LinkedIn is designed to facilitate working and professional relationships. But simply adding connections to your network is not going to automagically get you…

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