Marketing / Selling Like We're Human
So which book do I read first?
Here is the important question you need to ask yourself to decide which book to start with:
That’s when the Marketing Like We’re Human book is more helpful.
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.
But what if marketing didn’t have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? From LinkedIn consultant and marketing coach Sarah Santacroce comes a groundbreaking approach to marketing with integrity, empathy, and kindness—Marketing Like We’re Human.
A blend of practical, real-world marketing applications and personal development, Marketing Like We’re Human is the definitive guide to marketing to today’s conscious customer in a new business world. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach—with profound results.
You are in business to share your gifts with the world. Marketing Like We’re Human is the compass you need on your journey!
Is selling hard, uncomfortable and draining to you?
Are you tired of the ‘always be closing’ and sleazy car salesmen approach?
You’re not alone.
It is a revolution pushing up through the cracks of the conventional business world.
SELLING LIKE WE’RE HUMAN is for quietly rebellious business owners like you who want to sell from the heart, with authenticity, empathy and kindness. This book gives you a roadmap to unlearn the traditional sales approach and find your way back to the way selling was always supposed to be: humane, gentle, and kind!
Structured around three phases of transformation, BEING, KNOWING and DOING, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to help you get clients who become your raving fans, allow you to quit the hustle and instead build a sustainable long-term business !