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Making Your Worldview Your Niche

July 17, 2020 / By Sarah Santacroce

Making Your Worldview Your Niche

This episode is in a way a follow-up to Episode 21 in which I addressed the question ‘to niche or not to niche’ and explained that why I’m making my worldview my niche.

So in this episode, I’d like to discuss that approach: rather than having a specific service being your niche (such as I have in my LinkedIn Consulting business), I suggest making your worldview your niche. It might be scary to think about making your opinions on certain polarizing topics public, but in the long run, you’ll see a lot of more alignment between your business and the clients you attract.

In this episode, you’ll learn about making your worldview your niche as well as…

  • The risk involved in making your opinions public
  • Why your worldview can attract your ideal client
  • Using storytelling to communicate your worldview
  • How your work reflect your worldview

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The B Corp: It’s Profit AND Purpose

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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