This episode is in a way a follow-up to Episode 21 in which I addressed the question ‘to niche or not to niche’ and explained that why I’m making my worldview my niche.
So in this episode, I’d like to discuss that approach: rather than having a specific service being your niche (such as I have in my LinkedIn Consulting business), I suggest making your worldview your niche. It might be scary to think about making your opinions on certain polarizing topics public, but in the long run, you’ll see a lot of more alignment between your business and the clients you attract.
In this episode, you’ll learn about making your worldview your niche as well as…
- The risk involved in making your opinions public
- Why your worldview can attract your ideal client
- Using storytelling to communicate your worldview
- How your work reflect your worldview
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