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IBG 77 – Mariana Ruiz – Marketing Your Business to Support + Serve

April 19, 2019 / By Sarah Santacroce


Traditionally, we think of sales as something you DO to someone. So, how do you show up and market your business as an introvert—when the idea of pushing your service on prospects is wildly uncomfortable? Mariana Ruiz leverages her experience in brain science to take a clinical approach and reframe the interaction as a question: How can I support and serve this person? She believes that when you don’t take sales personally, you can come at it from a loving place that honors prospective clients.

Mariana is the founder of the Impact-Driven Entrepreneur, a consulting firm dedicated to helping seasoned coaches and consultants scale their businesses with profitable group coaching programs. She leverages her background in the medical field in combination with 12 years of experience in marketing, sales and business to support entrepreneurs in marketing to attract ideal clients and convert followers into clients through service-based sales. Mariana’s work has appeared in the Huffington Post, Today.com and The Millionaire Insider Extravaganza, among many other platforms and publications, and she is the host of The Impact-Driven Entrepreneur Podcast.

Today, Mariana shares the life event that compelled her to go all-in on her side business. She discusses the AHA moment that inspired her shift to group coaching as well as the daily journal practice that supports her commitment to mindset work. Mariana also describes how persistence helps her stay relevant as an introvert in an increasingly loud online space and why she continues to struggle with energy management. Listen in for Mariana’s insight into the connection between respecting your intuition and marketing with integrity—and learn how understanding the psychology of sales can help you develop an introverted approach to marketing that honors your prospective clients.

In this episode you’ll learn…

  • The life event that made Mariana go all-in on her coaching business.
  • How Mariana’s passion for brain science helped her navigate sales.
  • Mariana’s unique, clinical approach to marketing her business.
  • Mariana’s ethical responsibility to help the people who come to her.
  • How persistence helps Mariana stay relevant in the online space.
  • Mariana’s challenge around setting boundaries and managing energy.
  • The AHA moment that inspired Mariana’s shift to group coaching.
  • How Mariana’s daily journal practice supports her mindset work.
  • How Mariana uses Asana to measure progress and manage her team.
  • How Walsch’s Conversations with God trilogy changed Mariana’s life.
  • Why honoring your intuition is key to marketing with integrity.
  • Mariana’s reminder to appreciate the day-to-day gifts of life + family.

Other links and resources mentioned in this episode:

Sarah’s Free One-Page Marketing Plan Workshop

Impact-Driven Entrepreneur

Impact-Driven Entrepreneur Podcast

Mariana on Instagram

Mariana on YouTube

Mariana on Twitter

Mariana on Pinterest

Influence: The Psychology of Persuasion by Robert B. Cialdini

Farnoosh Brock on IDE EP083

Serve, Don’t Sell on LinkedIn

Asana

The Complete Conversations with God by Neale Donald Walsch

The Myers & Briggs Foundation

A Guide to the Good Life: The Ancient Art of Stoic Joy by William B. Irvine

Sarah’s Book List

How Saying ‘No’ Can Help You Grow

Thanks for listening !

Thanks so much for listening to this episode.

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Warmly
Sarah

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Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

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