IBG 71 – Wade Foster – Creating a Work Culture with Introverts in Mind

January 25, 2019 / By Sarah Santacroce


Workplaces are rarely set up with introverts in mind. Perhaps that explains why there are so many introverted online entrepreneurs! But let’s dream a little… What would work culture look like if it was built for us?

Wade Foster is the cofounder and CEO of Zapier, a workflow automation platform that improves productivity by connecting the tools we use every day. The platform moves information among web apps automatically, allowing you to share data and pass information through workflows called Zaps. The Zapier team consists of 170 team members who work remotely from locations all over the world. Wade is an alumni of Y Combinator and earned his master’s in business administration from the University of Missouri-Columbia.

Today, Wade explains how he and his introverted co-founders set up a strong written culture at Zapier and how they work to create an inclusive environment at their in-person gatherings. He shares his strength in writing to think through difficult problems and offers insight on the power in accommodating workstyles that differ from your own. Wade also shares Zapier’s Friday Update, discussing how the practice encourages self-reflection and builds alignment across the organization. Listen in for Wade’s take on marketing to educate and inform—and learn how Zapier designs a work culture that works for introverts and extroverts alike!

In this episode you’ll learn…

  • How Zapier’s introverted founders set up a strong written culture.
  • How Zapier creates an inclusive environment at its in-person gatherings.
  • How Zapier generates revenue by way of a subscription model.
  • How to design your organization in a way that suits you as an introvert.
  • Wade’s strength in writing to communicate and think through issues.
  • The power in accommodating employees with different workstyles.
  • How Wade recognized the need to forecast Zapier’s business growth.
  • How Wade’s Friday Update builds alignment across the organization.
  • How Wade uses Zapier himself to follow up on important Slack
  • The advice in How to Win Friends… that helps Wade build relationships.
  • Why a company’s marketing should align with the value it delivers.
  • Wade’s gratitude for working with an executive team that pushes him.

Other links and resources mentioned in this episode:

Zapier

Wade on Twitter

Wade on LinkedIn

Zapier’s Inclusive Name Badges

Zoom

Slack

WebinarJam

Zapier’s WebinarJam Integrations

Google Sheets

Zapier’s Google Sheets Integrations

Acuity Scheduling

Zapier’s Acuity Scheduling Integrations

How to Win Friends & Influence People by Dale Carnegie

Sarah’s Book List

How Saying ‘No’ Can Help You Grow

Thanks for listening !

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Warmly
Sarah

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Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

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