IBG 69 – Bo Miller – Building Your Audience Through Content Creation

December 14, 2018 / By Sarah Santacroce


As introverts, we are wary of self-promotion. Thankfully, there are ways to market your online business that get you in front of the people you want to help—without being pushy. So, how can you leverage avenues like YouTube, blogging and podcasting to connect with potential clients? How can you take advantage of content creation as a marketing strategy, building an audience that is hungry for your message?

Bo Miller is the creator of I Speak People, a platform designed to help introverts thrive in an extroverted world. As a certified Myers-Briggs practitioner, Bo helps introverts discover their one-of-a-kind strengths and abilities—and put those gifts to use. He is an INFJ coach, the host of the INFJ Personality Show, and the cohost of the Introvert, Dear podcast. Bo is also a teacher, and he holds a master’s in education.

Today, Bo explains how his business grew out of a curiosity about his own gifts. He shares his focus on helping INFJs, his realization around the need to balance learning with action, and his strategy for prioritizing what’s most important to the growth of his business. Bo also speaks to the value in channels like YouTube and podcasting to connect with potential clients, discussing how consistent video content creation led to a massive increase in his email list. Listen in for insight on marketing with sensitivity to the people you’re working with and learn how to promote your business in a way that suits you as an introverted entrepreneur!

In this episode you’ll learn…

  • Bo’s focus on helping INFJs through coaching, courses and content.
  • How Bo’s business grew out of a curiosity about his own gifts.
  • How Bo uses YouTube and podcasting to promote I Speak People.
  • How Bo uses segmenting to send content to the right people.
  • How learning and building relationships help Bo grow his business.
  • Bo’s take on coaching male INFJs versus female INFJs.
  • Bo’s AHA moment around balancing learning with action.
  • How consistently creating videos has expanded Bo’s email list.
  • How Bo prioritizes what’s most important to grow I Speak People.
  • Why Bo recommends CloudApp to send personalized video email.
  • How The Slight Edge inspired Bo to choose the work in front of him.
  • Bo’s view of marketing with integrity as knowing your audience.
  • Bo’s gratitude for being awaken to the world’s incredible beauty.

Other links and resources mentioned in this episode:

I Speak People

I Speak People on Facebook

I Speak People on YouTube

I Speak People on Twitter

Bo’s INFJ Personality Guide

The INFJ Personality Show

The Introvert Dear Podcast

Andy Mort on IBG EP014

Leslie McDaniel on IBG EP067

Blogging Your Passion

Smart Passive Income

Repurpose

Stephen Covey

CloudApp

AppSumo

Stencil

Loom

The Slight Edge by Jeff Olson

Firefly Magic by Lauren Sapala

Anxiety-Free Marketing for the Conscious Entrepreneur

Sarah’s Book List

How Saying ‘No’ Can Help You Grow

Thanks for listening !

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Warmly
Sarah

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Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

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