IBG 61 – Jason Swenk – Leadership by Listening for the Introverted Entrepreneur

August 24, 2018 / By Sarah Santacroce


Introverts make excellent leaders, but our approach is just a little different. We tend to be quiet leaders who gather feedback from our team first and then share our own thoughts with intention. We lead by listening.

After graduating from Florida State in 1999 with a MIS in business, Jason Swenk went to work for Arthur Anderson. But it only took him six months to realize that the corporate world was not for him, and Jason launched Solar Velocity, a digital agency that developed websites for brands like AT&T, Hitachi and Aflac. Under Jason’s leadership, the company enjoyed 12 years of rapid growth before he sold it in 2012. Now he leads JasonSwenk.com, a unique media company and consultancy that has helped over 20K agencies in 42 countries meet or exceed their business goals.

Today, Jason shares the scope of his new venture, helping digital agency owners grow quickly via the framework he used with Solar Velocity. He discusses his introverted superpowers around focus and implementation as well as his challenge in building relationships. Jason walks us through his evening ritual to eliminate the stress of being unprepared and explains why he shifted his contact page to a Facebook Messenger Bot. Listen in for a list of Jason’s favorite podcasts and vlogs and learn his approach to leadership by listening!

Jason’s favorite quote

“Whatever you view as success is only achieved and maintained by patience and hard work.”

In this episode you’ll learn…

  • Why Jason quit working in the corporate world after just six months.
  • How Jason came to start a digital agency specializing in web design.
  • Jason’s current focus on helping digital agency owners grow quickly.
  • How Jason expanded beyond consulting to scale his latest business.
  • How Jason leads through listening.
  • Jason’s strengths around focus and implementation.
  • Why Jason finds it challenging to build relationships.
  • Jason’s discovery that many of his speaking colleagues are introverts.
  • How Jason eliminates the stress of being unprepared.
  • Why Jason shifted his contact page to a Facebook Messenger Bot.
  • How Jason continues to learn and grow through podcasts and videos.

Other links and resources mentioned in this episode:

Jason’s Website

Smart Agency Masterclass Podcast

Jason on YouTube

Jason on Twitter

Jason on Facebook

Jason on LinkedIn

Agency Playbook

Digital Agency Owner Mastermind

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Facebook Messenger Bots

Pat Flynn’s Smart Passive Income Podcast

Perpetual Traffic Podcast

Peter McKinnon on YouTube

Casey Neistat on YouTube

Gary Vaynerchuk

Sarah’s Book List

Donate to the IBG Podcast

Thanks for listening !

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Warmly
Sarah

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Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

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