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IBG 59 -Michelle Shaeffer – Embracing Your Gifts as an Introverted Entrepreneur

July 27, 2018 / By Sarah Santacroce

“We hear growing up … that being extroverted is better for whatever reason, and we tend to think of introversion as something that’s less. But if we can just embrace that instead and go, ‘Yeah, this is who I am. It’s okay for me to be this way. Not only is it okay, but I actually have gifts that are different than yours—and all I have to do is learn to use them.”

Michelle Shaeffer is an international speaker and author at Girl Blogger Next Door. She is passionate about helping mission-driven entrepreneurs build profitable businesses that make a positive impact on the world. An expert in the area of content marketing and online lead generation, Michelle is also the creator of the HookLine Dynamic app. She has written 42 blog posts in a single day, mentored more the 15K bloggers through the Ultimate Blog Challenge, and published more than 1K posts on her own blogs.

Today, Michelle explains how she learned to make introversion work for her rather than using it as an excuse. She discusses how the pen name she used as a protection mechanism became the brand for her online business and how she accidentally discovered the power of blogging to reach potential clients. Michelle describes how she overcomes her reluctance to speak on stage or talk about herself by focusing on how she can serve others. Listen in for Michelle’s insight on learning to embrace your introversion and use your gifts to do big things!

In this episode you’ll learn…

  • How to make introversion work for you rather than using it as an excuse.
  • How the pen name Michelle used to protect herself became her brand.
  • How introversion helped Michelle get good at online marketing.
  • Michelle’s accidental discovery of blogging as a way to reach potential clients.
  • Michelle’s challenging first experience with speaking on stage.
  • The value in sharing your truth as an introvert.
  • How Michelle overcomes the reluctance to talk about herself.
  • How caring about other’s success serves as a strength for introverted coaches.
  • Michelle’s strategy around asking, ‘How can I make this work for me?’
  • How putting herself in the other person’s shoes helps Michelle take risks.
  • How to avoid taking on other’s emotions by thinking of yourself as a mirror.
  • How Michelle uses HookLine Dynamic to write powerful online content.
  • How Choose Yourself helped Michelle understand her own power of choice.
  • Michelle’s gratitude around having the opportunity to inspire others.

Other links and resources mentioned in this episode:

Michelle’s Website

The Art of Giving a Damn Podcast

Michelle on Twitter

Michelle on Facebook

Michelle on LinkedIn

The New Media Summit

HookLine Dynamic App

Choose Yourself: Be Happy, Make Millions, Live the Dream by James Altucher

Real Artists Don’t Starve: Timeless Strategies for Thriving in the New Creative Age by Jeff Goins

Sarah’s Book List

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Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.


  1. Michelle Shaeffer on August 14, 2018 at 2:44 am

    Thanks so much for the opportunity to be on your show and share, Sarah. Really enjoyed our conversation.

    • Sarah Santacroce on August 14, 2018 at 6:44 am

      thanks for talking to me, Michelle. I loved our episode!!

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