IBG 25 – Sarah Santacroce – Leveraging LinkedIn to Land Clients as an Introvert
As an introvert, you likely find the idea of pitching yourself cringe-worthy. Whether in person or online, approaching potential clients to ask for their business makes many of us feel pushy and uncomfortable. If only we could quietly demonstrate our proficiency for prospects and then have those who are interested come to us…
I’m happy to share that such a platform does exist, and I can’t wait to teach you how to leverage LinkedIn to ‘sell without selling.’ I explain why LinkedIn is perfect for introverts, how the professional network benefits entrepreneurs, and what you can do to attract new clients on the platform!
In this episode you’ll learn…
- How I came to specialize in LinkedIn.
- How the Swiss mentality differs from that of Americans.
- Why I changed my business model after returning to Switzerland.
- Why LinkedIn is the social platform best suited to introverts.
- How LinkedIn allows you to ‘sell without selling.’
- Why it’s important to share your expertise through quality content on LinkedIn.
- How LinkedIn has changed to become a marketplace for entrepreneurs as well as job seekers.
- The four steps of social selling.
Other links and resources mentioned in this episode:
Social Selling on LinkedIn – 3 week online course
If the topic of using LinkedIn to get more clients sounds interesting to you, why not join me for a 3-week online workshop which starts May 2nd 2017. It takes place in a very intimate setting, not more than 12 people. Check out the details HERE and if it sounds like a good fit I’d love to work with you in May !
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