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IBG 25 – Sarah Santacroce – Leveraging LinkedIn to Land Clients as an Introvert

April 7, 2017 / By Sarah Santacroce

As an introvert, you likely find the idea of pitching yourself cringe-worthy. Whether in person or online, approaching potential clients to ask for their business makes many of us feel pushy and uncomfortable. If only we could quietly demonstrate our proficiency for prospects and then have those who are interested come to us…

I’m happy to share that such a platform does exist, and I can’t wait to teach you how to leverage LinkedIn to ‘sell without selling.’ I explain why LinkedIn is perfect for introverts, how the professional network benefits entrepreneurs, and what you can do to attract new clients on the platform!

In this episode you’ll learn…

  • How I came to specialize in LinkedIn.
  • How the Swiss mentality differs from that of Americans.
  • Why I changed my business model after returning to Switzerland.
  • Why LinkedIn is the social platform best suited to introverts.
  • How LinkedIn allows you to ‘sell without selling.’
  • Why it’s important to share your expertise through quality content on LinkedIn.
  • How LinkedIn has changed to become a marketplace for entrepreneurs as well as job seekers.
  • The four steps of social selling.

Other links and resources mentioned in this episode:

The Creative Introvert Podcast

Alen Mayer Podcast Episode 9

Tools I Use in My Business

Business Coaching for Introverts

Free Guide “How Saying ‘No’ Can Help You Grow”


Social Selling on LinkedIn – 3 week online course

If the topic of using LinkedIn to get more clients sounds interesting to you, why not join me for a 3-week online workshop which starts May 2nd 2017. It takes place in a very intimate setting, not more than 12 people. Check out the details HERE and if it sounds like a good fit I’d love to work with you in May !

Thanks for listening !

Thanks so much for listening to this episode.

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Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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