IBG 16 – Lou Bortone – Video Marketing for Introverts?!

November 30, 2016 / By Sarah Santacroce

BizGrowth Podcast

Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting.

He is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.

In this episode you’ll learn :

  • How he found out that even if you’re camera shy you can become known in your niche by using video.
  • How for introverts it’s easier to do video marketing than networking.
  • How he says writing and creativity help when doing video.

3 Golden Nuggets:

  • Persistence (some may call it stubbornness) and resilience allow him to bounce back when there are setbacks.
  • Favorite tools: mailvu.com & bombom.com for video emails. Adobe Spark (cool animated videos) and Animoto (photo-video montages) for doing videos while not being on camera.
  • Book: Delivered from distraction by Edward M. Hallowell

Other links and resources mentioned in this episode:

Thanks for listening !

Thanks so much for listening to this episode.

If you enjoyed it, I would be super grateful if you’d share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I’m told that they really matter so if you’d take a minute I’d appreciate it.

And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.


Posted in

Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached, mentored and guided over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn, shows them how to find & express their unique voice & stand out as thought leaders. As a result they find their tribe, get the recognition they deserve & a steady flow of clients – with ease & not sleaze. In addition to her LinkedIn expertise, Sarah is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference. She’s also the host of the ‘Introvert Biz Growth’ podcast where she has conversations with introverts who have grown their business using their introverted super powers. She lives in beautiful Switzerland where she was born and raised, but considers herself an alternative thinking citizen of this world who’s on a mission to bring more kindness to business. When she’s not working she loves adventure & traveling (ask her about her alter ego in Sicily), yoga & nature walks or hanging out with her 3 boys (a husband and two teenage sons).

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.