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IBG 16 – Lou Bortone – Video Marketing for Introverts?!

November 30, 2016 / By Sarah Santacroce

BizGrowth Podcast

Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting.

He is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.

In this episode you’ll learn :

  • How he found out that even if you’re camera shy you can become known in your niche by using video.
  • How for introverts it’s easier to do video marketing than networking.
  • How he says writing and creativity help when doing video.

3 Golden Nuggets:

  • Persistence (some may call it stubbornness) and resilience allow him to bounce back when there are setbacks.
  • Favorite tools: & for video emails. Adobe Spark (cool animated videos) and Animoto (photo-video montages) for doing videos while not being on camera.
  • Book: Delivered from distraction by Edward M. Hallowell

Other links and resources mentioned in this episode:

Thanks for listening !

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Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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