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How to Price Your Services (Fairly)

November 29, 2019 / By Sarah Santacroce

How to price your services

Welcome to episode #13 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!

Today I want to talk about pricing your services (fairly). Fair pricing is essential for us Gentle Marketers. I think it’s fair to say that fairness (pun intended) is one of our core values.

Growing up, my dad fought for fairness for the working class. So yes, fairness is super important to me on a personal level. But I’m ready to bet that you feel the same. And, not only do we want to be treated fairly, we also want to treat others fairly. For that to happen, we need to come from a place of empathy. It is essential to be able to put ourselves into the other’s shoes.

 In this episode you’ll learn about…

  • How to price your services (fairly)
  • The options for Fair Pricing
  • The unfair tactic to avoid
  • My episode 6 topic on Selling vs. Serving and its tie-in to Fair Pricing
  • Next week’s podcast on Promotion with my friend Tom Schwab!

Other links and resources mentioned in this episode:

The Gentle Marketing Revolution

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Sarah’s Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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