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How to Market Your Business with Podcast Guesting with Tom Schwab

December 6, 2019 / By Sarah Santacroce

Marketing Your Business with Podcast Guesting

Podcasting is an intimate medium. Listeners feel as if they know the hosts they listen to regularly, and they tend to be engaged and loyal. But building your own show requires big-time commitment and consistency. So, what if you could tap into established podcast audiences by guesting on shows designed for listeners you can serve?

Tom Schwab is the CEO of Interview Valet, the leader in podcast interview marketing. He is dedicated to helping clients get more traffic, leads and raving customer-fans through guesting on targeted podcasts. Tom is also the host of Podcast Guest Profits, a show focused on growing your business by getting in on the conversation where your ideal customers are already listening.

On this episode, Tom explains how his hypothesis around the parallels between guest blogging and podcast guesting led to the creation of Interview Valet. He shares the statistics around podcast listenership, discussing how to establish a human connection with a podcast audience and how guesting can help you connect with better leads. Listen in for Tom’s insight on turning podcast listeners into clients and learn how to prepare for guesting on a podcast to market your business!

 In this episode you’ll learn about…

  • How to market your business with podcast guesting
  • The parallels between guest blogging and podcast guesting.
  • The statistics around podcast listenership and downloads.
  • Why podcast listeners tend to be more engaged and loyal.
  • The benefits of podcast guesting vs. hosting your own show.
  • How to establish a human connection with the audience.
  • How podcast guesting can help you find better leads.
  • Tom’s advice on how to prepare for guesting on a podcast.
  • The value of storytelling in the podcast medium.
  • The 3 types of people podcast hosts invite to be guests.
  • Tom’s insight on building relationships over transactions.
  • Tom’s 3-tiered approach to turning listeners into clients.
  • How Tom thinks about marketing with empathy + integrity.

Other links and resources mentioned in this episode:

Interview Valet

Interview Valet on Twitter

Interview Valet on Facebook

Tom on LinkedIn

Tom on Introvert Biz Growth EP046

Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy by Tom Schwab

Edison Research: The Podcast Consumer 2019

Blurbrry 2019 Professional Podcast Statistics

Moz SEO Software




Craig Cody Case Study

Gary Vaynerchuk

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

Tom’s Affiliate Program

The Gentle Business Manifesto

Podcast Show Notes

Email Sarah at

Thanks for listening !

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Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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