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How to market your business with empathy

November 15, 2019 / By Sarah Santacroce

How to market your business with empathy

Welcome to episode #11 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!

Today I want to share with you an exercise that I’m facilitating in the 3rd module of The Gentle Marketing Revolution. It represents the 3rd P of the Mandala for Gentle Marketing, and it’s in the P for People module. One of the major differences between the gentle marketing approach and traditional/hype marketing is that we lead with empathy instead of pain. It’s a switch from the negative to the positive.

 In this episode you’ll learn about how to market your business with empathy as well as about: 

  • The revolutionary idea of leading with empathy instead of pain
  • The Empathy Map exercise
  • Aspirational marketing (I love that term by Jeffrey Shaw!)
  • The guest I have lined up for next week’s podcast (I’m excited!)

Other links and resources mentioned in this episode:

Lingo by Jeffrey Shaw

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah’s Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you’d share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I’m told that they really matter so if you’d take a minute I’d appreciate it.

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

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Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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