How to market your business with empathy

How to market your business with empathy

Welcome to episode #11 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!

Today I want to share with you an exercise that I’m facilitating in the 3rd module of The Gentle Marketing Revolution. It represents the 3rd P of the Mandala for Gentle Marketing, and it’s in the P for People module. One of the major differences between the gentle marketing approach and traditional/hype marketing is that we lead with empathy instead of pain. It’s a switch from the negative to the positive.

 In this episode you’ll learn about how to market your business with empathy as well as about: 

  • The revolutionary idea of leading with empathy instead of pain
  • The Empathy Map exercise
  • Aspirational marketing (I love that term by Jeffrey Shaw!)
  • The guest I have lined up for next week’s podcast (I’m excited!)

Other links and resources mentioned in this episode:

Lingo by Jeffrey Shaw

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah’s Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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