How to Have a Fair Pricing Conversation

How to have a fair pricing conversation

In today’s episode, we are talking about fair pricing and the conversations we can have with our clients about it. When we set our rates we need to consider many things like our experience, our operating expenses, the value we create, and much more. Having a conversation about money can be uncomfortable for many because money is often a delicate subject but as adults and business owners, we must be willing to have difficult conversations with our clients. Sure, not every call will lead to a sale and that’s okay too! What matters is that we are able to create space for these conversations to happen.


In this episode you’ll learn about how to have a fair pricing conversation as well as…

  • Why having options for your clients is a great idea
  • What to consider when setting your rate
  • Why I don’t offer hourly packages
  • Why I stand behind my $500 offer

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The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

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2 thoughts on “How to Have a Fair Pricing Conversation”

  1. Like you, I’m really resistant to “hourly” requests. I did a little, during the sharpest part of the COVID-19 shutdown, because I really wanted to help the business owner who reached out. Sure enough, the work took far longer than we’d anticipated, and although the client was gracious, I completely agree that an hour of time is never “just” an hour!
    I appreciated your guidance in this episode to give the client some options, and yes, I prefer a low pressure “let them think about it” conversation, too.

    1. Sarah Santacroce

      I love that, Pauline. Yes, being flexible and leaving the ego out of the equation. So if it feels good to us, and it’s for a limited time, why not. It’s a win-win. But yes, it’s like the ‘quick questions’. Sure, they are quick to ask, but never quick to answer 🙂 Love your comments, keep them coming

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