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How to Have a Fair Pricing Conversation

June 5, 2020 / By Sarah Santacroce

How to have a fair pricing conversation

In today’s episode, we are talking about fair pricing and the conversations we can have with our clients about it. When we set our rates we need to consider many things like our experience, our operating expenses, the value we create, and much more. Having a conversation about money can be uncomfortable for many because money is often a delicate subject but as adults and business owners, we must be willing to have difficult conversations with our clients. Sure, not every call will lead to a sale and that’s okay too! What matters is that we are able to create space for these conversations to happen.

 

In this episode you’ll learn about how to have a fair pricing conversation as well as…

  • Why having options for your clients is a great idea
  • What to consider when setting your rate
  • Why I don’t offer hourly packages
  • Why I stand behind my $500 offer

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!

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Warmly,

Sarah

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

2 Comments

  1. Pauline Wiles on June 10, 2020 at 9:21 pm

    Like you, I’m really resistant to “hourly” requests. I did a little, during the sharpest part of the COVID-19 shutdown, because I really wanted to help the business owner who reached out. Sure enough, the work took far longer than we’d anticipated, and although the client was gracious, I completely agree that an hour of time is never “just” an hour!
    I appreciated your guidance in this episode to give the client some options, and yes, I prefer a low pressure “let them think about it” conversation, too.

    • Sarah Santacroce on June 11, 2020 at 7:11 am

      I love that, Pauline. Yes, being flexible and leaving the ego out of the equation. So if it feels good to us, and it’s for a limited time, why not. It’s a win-win. But yes, it’s like the ‘quick questions’. Sure, they are quick to ask, but never quick to answer 🙂 Love your comments, keep them coming

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