How to Get More Referrals

How to get more referrals

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, is a daily reminder to entrepreneurs that a better you makes a better business.

Despite digital marketing becoming more and more popular, word of mouth is still a great way to market your business. A prove of this is how reliant we have become about checking the reviews of restaurants, hotels, shows, etc. We take the recommendations we see (most of the time from strangers!) online seriously and we use them to help us decide what to purchase.

John is an expert on getting referrals and knowing how to get people to talk about your business so this conversation is a must if you’re wondering how word of mouth can help you grow your business.

In this episode you’ll learn about how to get more referrals as well as…

  • Why referrals are still a great way to market your business
  • How to become more “referrable”
  • What’s the right time to ask for referrals
  • The right mindset you need to have to get referrals
  • Why focusing on creating an unforgettable experience for your customers should be your priority
  • The importance of knowing what happiness is

Other links and resources mentioned in this episode:

John’s Website

John’s Podcast

John’s New Book: The Self-Reliant Entrepreneur

John’s Books

John’s Twitter

John’s Facebook

John’s LinkedIn

Mark Schaefer’s Book: Marketing Rebellion

Sarah’s One Page Marketing Plan

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at

Thanks for listening !

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2 thoughts on “How to Get More Referrals”

  1. I recently found your podcast and am catching up with some previous episodes. I loved the advice here to pause to consider whether your work is worthy of 100% referrals (I hope it is!), and also to set the expectation from the very start that you’ll be asking for them.
    John’s new book sounds excellent, too!

    1. Sarah Santacroce

      thanks so much for leaving a comment here, Pauline. Means so much to me to hear from listeners. And yes, can highly recommend John’s new book 😉

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