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How to find your entrepreneurial passion (Ikigai)

January 3, 2020 / By Sarah Santacroce

How to find your entrepreneurial passion

Welcome to episode #18 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!

Let me begin with a reminder: A new live program round starts on January 28th. This is the program that I run live twice per year. I’d love for you to check out the full details at Before that I’ll host a free 5-Day Gentle Marketing Intensive beginning January 13th. Find out more and sign up at Gentle Marketing Intensive.

Today I want to talk about the Japanese concept called Ikigai. On my quest to find my passion, which I talk about in episode 2, I stumbled upon this term. It’s Japanese for Purpose. The term is composed of two Japanese words, iki meaning life, and gai which means “the realisation of what one expects and hopes for.”

The Japanese believe that exploring your ikigai is integral to leading a fulfilling and wholehearted life.

In this episode you’ll learn how to find your entrepreneurial passion as well as …

  • How to discover your ikigai / purpose
  • The value of a photo of yourself at age 7
  • Next week’s podcast with Katie Rasoul and our definition of success!

Other links and resources mentioned in this episode:

Man’s Search for Meaning by Viktor Frankl

Blue Zones: Lessons on Living Longer from the People Who’ve Lived the Longest by Dan Buettner

The purpose project by Carolyn Tate

Ikigai by Hector Garcia

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah’s Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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