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How to find your entrepreneurial passion (Ikigai)

January 3, 2020 / By Sarah Santacroce

How to find your entrepreneurial passion

Welcome to episode #18 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!

Let me begin with a reminder: A new live program round starts on January 28th. This is the program that I run live twice per year. I’d love for you to check out the full details at Before that I’ll host a free 5-Day Gentle Marketing Intensive beginning January 13th. Find out more and sign up at Gentle Marketing Intensive.

Today I want to talk about the Japanese concept called Ikigai. On my quest to find my passion, which I talk about in episode 2, I stumbled upon this term. It’s Japanese for Purpose. The term is composed of two Japanese words, iki meaning life, and gai which means “the realisation of what one expects and hopes for.”

The Japanese believe that exploring your ikigai is integral to leading a fulfilling and wholehearted life.

In this episode you’ll learn how to find your entrepreneurial passion as well as …

  • How to discover your ikigai / purpose
  • The value of a photo of yourself at age 7
  • Next week’s podcast with Katie Rasoul and our definition of success!

Other links and resources mentioned in this episode:

Man’s Search for Meaning by Viktor Frankl

Blue Zones: Lessons on Living Longer from the People Who’ve Lived the Longest by Dan Buettner

The purpose project by Carolyn Tate

Ikigai by Hector Garcia

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah’s Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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