How to find your entrepreneurial passion (Ikigai)

How to find your entrepreneurial passion

Welcome to episode #18 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!

Let me begin with a reminder: A new live program round starts on January 28th. This is the program that I run live twice per year. I’d love for you to check out the full details at Before that I’ll host a free 5-Day Gentle Marketing Intensive beginning January 13th. Find out more and sign up at Gentle Marketing Intensive.

Today I want to talk about the Japanese concept called Ikigai. On my quest to find my passion, which I talk about in episode 2, I stumbled upon this term. It’s Japanese for Purpose. The term is composed of two Japanese words, iki meaning life, and gai which means “the realisation of what one expects and hopes for.”

The Japanese believe that exploring your ikigai is integral to leading a fulfilling and wholehearted life.

In this episode you’ll learn how to find your entrepreneurial passion as well as …

  • How to discover your ikigai / purpose
  • The value of a photo of yourself at age 7
  • Next week’s podcast with Katie Rasoul and our definition of success!

Other links and resources mentioned in this episode:

Man’s Search for Meaning by Viktor Frankl

Blue Zones: Lessons on Living Longer from the People Who’ve Lived the Longest by Dan Buettner

The purpose project by Carolyn Tate

Ikigai by Hector Garcia

The Gentle Marketing Revolution

The Gentle Business Revolution

Sarah’s Book List

Thanks for listening !

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