Ian Brodie has been a consultant since 1994. From the moment he started consulting and working with clients to help them improve their businesses, he knew it was what he wanted to do. As he progressed in his consulting business, he had to learn how to market and sell. Something which he considered he was far from a natural at and really struggled with early on.
But thanks to some great mentors, some hard work, and a lot of trial and error he learned what it takes for someone who isn’t an extrovert and who doesn’t feel comfortable “selling” to be successful at winning clients.
For the last few years, Ian has focused on working with other consultants and coaches to teach them what he learned (and continue to learn) about how to win clients. In particular, how solo professionals and small firms can win clients without spending all their time on marketing or having to become some kind of technical genius to do so.
In this episode you’ll learn more about how to build your email list with gentle email marketing as well as:
- Email strategies that align with your customers
- How to create a ‘lead magnet’ that people actually want
- Why people who opt-in to your mailing list are not buying from you
- And much more!
Ian Brodie’s Resources:
Email Sarah at firstname.lastname@example.org
Thanks for listening!
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
Are you enjoying the podcast? The Gentle Business Revolution show is listener-supported—I’d love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers – a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact. — I’d love for you to join us! Learn more at sarahsantacroce.com/circle
Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) “Sarah Suggests Saturdays“, a round-up of best practices, tools I use, books I read, podcasts, and other resources.
Raise your hand and join the Gentle Business Revolution.