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How To Build Your Email List with Gentle Email Marketing

February 5, 2021 / By Sarah Santacroce

Ian Brodie has been a consultant since 1994. From the moment he started consulting and working with clients to help them improve their businesses, he knew it was what he wanted to do. As he progressed in his consulting business, he had to learn how to market and sell. Something which he considered he was far from a natural at and really struggled with early on.

But thanks to some great mentors, some hard work, and a lot of trial and error he learned what it takes for someone who isn’t an extrovert and who doesn’t feel comfortable “selling” to be successful at winning clients.

For the last few years, Ian has focused on working with other consultants and coaches to teach them what he learned (and continue to learn) about how to win clients. In particular, how solo professionals and small firms can win clients without spending all their time on marketing or having to become some kind of technical genius to do so.

In this episode you’ll learn more about how to build your email list with gentle email marketing as well as:

  • Email strategies that align with your customers
  • How to create a ‘lead magnet’ that people actually want
  • Why people who opt-in to your mailing list are not buying from you
  • And much more!

Ian Brodie’s Resources:

Ian’s Website

The Value-Based Marketing Blueprint

Connect with Ian on LinkedIn

Find Ian on Facebook

Follow Ian’s Twitter

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I’d love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers –  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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