Ian Brodie has been a consultant since 1994. From the moment he started consulting and working with clients to help them improve their businesses, he knew it was what he wanted to do. As he progressed in his consulting business, he had to learn how to market and sell. Something which he considered he was far from a natural at and really struggled with early on.
But thanks to some great mentors, some hard work, and a lot of trial and error he learned what it takes for someone who isn’t an extrovert and who doesn’t feel comfortable “selling” to be successful at winning clients.
For the last few years, Ian has focused on working with other consultants and coaches to teach them what he learned (and continue to learn) about how to win clients. In particular, how solo professionals and small firms can win clients without spending all their time on marketing or having to become some kind of technical genius to do so.
In this episode you’ll learn more about how to build your email list with gentle email marketing as well as:
- Email strategies that align with your customers
- How to create a ‘lead magnet’ that people actually want
- Why people who opt-in to your mailing list are not buying from you
- And much more!
Ian Brodie’s Resources:
Email Sarah at email@example.com
Thanks for listening!
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