The traditional marketing model is built on the idea that aggressive sales methods generate instant results. And they do, in a way. But have you ever wondered what happens the next day, once the consumer realizes they were manipulated into the sale? Is there a better way to market a business that takes longer up front—but doesn’t require endless hustle to replace the customers you’ve turned off?
Tad Hargrave is the creator of Marketing for Hippies, a platform that helps conscious entrepreneurs and green businesses grow their organizations without selling their souls. Early in his career, Tad learned and applied some very inauthentic, high-pressure marketing tactics that made him feel slimy. And then he spent a decade unlearning the pushy approach and developing the refreshing and unorthodox marketing strategies he shares today in workshops all over Canada.
On this episode, Tad defines the idea of slow marketing, explaining why it takes time to define your niche and develop a reputation. He uncovers the myth around the effectiveness of an aggressive approach to sales and explores the scarcity energy behind ‘instant results’ marketing. Listen in for Tad’s insight on designing a sales page around relevance, credibility and value and learn to write heart-centered marketing copy that expresses both the value and values proposition of your business.
In this episode you’ll learn about heart-centered marketing copy as well as…
- What inspired Tad to position himself as a marketing hippie.
- How Tad defines slow marketing + why it takes time to develop a reputation.
- The truth about the effectiveness of an aggressive, instant results approach.
- The scarcity energy behind the traditional approach to marketing.
- Why a clear niche is essential for heart-centered copywriting.
- How to design a sales page around relevance, credibility and value.
- Why a sales letter should be repulsive to people you don’t want to work with.
- Tad’s pro tip re: URLs that are easy to remember.
- The teaching function of a well-written sales letter.
- Why your business needs both a value AND values proposition.
Other links and resources mentioned in this episode:
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Thanks for listening !
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