Gentle Marketing for Products
I got thinking about gentle marketing for products because I was recently contacted by a lovely woman who loved the idea of gentle marketing but she wasn’t sure it could be applied to her brand, a jewelry line. We got on the phone and I explained to her that yes, gentle marketing CAN work for products! In fact, I think that in a world that is saturated with so many products, how you bring your story in and your world view into your brand can help differentiate you.
In this solo episode, I’m recapping the conversation I had with her and I’m sharing some examples of products who are successfully using gentle marketing.
In this episode you’ll learn more about gentle marketing for products as well as:
- The two ways of product marketing
- How Melitta became the #1 seller using gentle marketing
- Examples of products that use gentle marketing
- And more!
Resources Mentioned in this episode
Email Sarah at email@example.com
Thanks for listening!
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
Are you enjoying the podcast? The Gentle Business Revolution show is listener-supported—I’d love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers – a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact. — I’d love for you to join us! Learn more at sarahsantacroce.com/circle
Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) “Sarah Suggests Saturdays“, a round-up of best practices, tools I use, books I read, podcasts, and other resources.
Raise your hand and join the Gentle Business Revolution.