GBR 7 – Chris Brogan – Marketing to Earn the Right to Serve

October 11, 2019 / By Sarah Santacroce


Does your marketing material reflect who you really are? Or are you trying to hide your dents and copy what’s worked for others? More and more, consumers are making decisions based on belonging, buying from businesses that reflect their values. So, how do we learn to stop faking it, show up as ourselves, and earn the right to serve?

Chris Brogan is president of Chris Brogan Media, a marketing firm that teaches clients how to build stronger connections and earn customer (and employee) loyalty. He is also a popular keynote speaker and nine-time New York Times bestselling author. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coca Cola and Google, among many others. He was honored by Forbes as one of the Must-Follow Marketing Minds of 2014, and Statsocial rated Chris the #3 Online Power Influencer. His forthcoming book is called Dented: Retrofitting Humans for the Modern Digital World.

On this episode, Chris offers insight around using technology to automate versus personalize, explaining when it’s crucial to apply the human touch. He discusses the trend to buy from businesses that share our values and shares the marketing mistake of using templates without making the content our own. Chris also gets personal about depression and anxiety, describing his approach to overcoming fear with movement. Listen in to understand how embracing our flaws and being okay with where we are makes us MORE attractive and learn how showing up as yourself is the BEST way to market your business!

 

In this episode you’ll learn…

  • Chris’ insight around using tech to automate vs. personalize.
  • How to choose when it’s best to apply the human touch.
  • The trend to buy from companies that share our values.
  • The marketing mistake of thinking the recipe is the dinner.
  • Chris’ approach to overcoming anxiety with movement.
  • Why failure is NOT reflection of our self-worth.
  • How true belonging involves embracing our flaws.
  • How being OK with where we are makes us more attractive.
  • The impact Chris is making with clients of all sizes.
  • How Chris defines success as the freedom to say NO.

 

Other links and resources mentioned in this episode:

Chris’ Website

Chris on Twitter

Chris on Facebook

Chris on LinkedIn

The Gentle Marketing Revolution

Shia Labeouf on Charisma on Command

The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

The Gentle Business Manifesto

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.

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Warmly,

Sarah

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Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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