GBR 4 – Why People Buy
Welcome to episode #4 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!
In today’s episode, I’m covering another P in my version of the 7 Ps of Marketing. I call it the Mandala for Conscious Marketing, and today’s P is for People. The need to reach and connect with your Conscious Customer is ever-present! We want to know why people buy, and how we can encourage them to buy from us.
Eugene Schwartz and his book, Breakthrough Advertising, inspired the steps I’m going to share with you in this podcast.
In this episode you’ll learn about…
- Six steps that take your ideal customer from their struggle to your solution
- How to avoid negativity in outlining consequences
- Why focusing on positive outcomes is healthier
- Next week’s guest and the hot topic of storytelling in marketing
Other links and resources mentioned in this episode:
Thanks for listening !
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