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GBR 4 – Why People Buy

September 20, 2019 / By Sarah Santacroce


Welcome to episode #4 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you’re in the right place!

In today’s episode, I’m covering another P in my version of the 7 Ps of Marketing. I call it the Mandala for Conscious Marketing, and today’s P is for People. The need to reach and connect with your Conscious Customer is ever-present! We want to know why people buy, and how we can encourage them to buy from us.

Eugene Schwartz and his book, Breakthrough Advertising, inspired the steps I’m going to share with you in this podcast.

 In this episode you’ll learn about…

  • Six steps that take your ideal customer from their struggle to your solution
  • How to avoid negativity in outlining consequences
  • Why focusing on positive outcomes is healthier
  • Next week’s guest and the hot topic of storytelling in marketing

Other links and resources mentioned in this episode:

Breakthrough Advertising by Eugene Schwartz

Anxiety Free Marketing

The Gentle Business Revolution

Sarah’s Book List

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.

If you enjoyed the podcast, I would be super grateful if you’d share it using the social media buttons you see at the bottom of the post.

Also, please leave a review on iTunes. I’m told that they really matter so if you’d take a minute I’d appreciate it.

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah

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Sarah Santacroce

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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