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Finding Your Perfect Audience

May 22, 2020 / By Sarah Santacroce

Finding Your Perfect Audience

As a keynote speaker and brand message consultant, Jeffrey Shaw, a renowned former portrait photographer, helps companies stop wasting time trying to satisfy some customers who will never be satisfied and attract only their ideal customers. Like a photographer captures the essence of a person, Jeffrey shows businesses how to make customers feel seen, heard and understood. When that happens, you attract and retain your ideal customers by learning how to speak their “Lingo”.

Jeffrey Shaw is a TEDx speaker, host of Creative Warriors podcast with well over 500 episodes and over a million downloads, and bestselling author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

In this episode you’ll learn about finding your perfect audience as well as…

  • Why starting with “who am I?” is so important for marketing
  • How you can find your perfect audience
  • The connection between the current world situation and entrepreneurship
  • Why considering how the values of your customers are changing can help your business in the long term
  • The spike in humanity that happens after traumatic events
  • Jeffrey’s 5-Step Secret Language Strategy
  • The “5 Whys” exercise Jeffrey does with his clients
  • Aspirational marketing

Other links and resources mentioned in this episode:

Jeffrey’s Website

Find Jeffrey on Twitter

Jeffrey’s Facebook page

Connect with Jeffrey on LinkedIn

LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible

Creative Warrior Podcast

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

The Gentle Business Circle

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I’d love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers –  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle

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Warmly,

Sarah

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Sarah Santacroce

12 years of running an Online LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. She called it The Gentle Business Revolution™. Besides a podcast with the same name Sarah is currently working on a book to inspire heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way! When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. In addition, Sarah is known for helping helping conscious entrepreneurs market their business authentically & anxiety-free, sell their services & make a difference. She’s also the founder of The Gentle Business Revolution movement and host of the podcast with the same name. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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