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Finding Your Perfect Audience

May 22, 2020 / By Sarah Santacroce

Finding Your Perfect Audience

As a keynote speaker and brand message consultant, Jeffrey Shaw, a renowned former portrait photographer, helps companies stop wasting time trying to satisfy some customers who will never be satisfied and attract only their ideal customers. Like a photographer captures the essence of a person, Jeffrey shows businesses how to make customers feel seen, heard and understood. When that happens, you attract and retain your ideal customers by learning how to speak their “Lingo”.

Jeffrey Shaw is a TEDx speaker, host of Creative Warriors podcast with well over 500 episodes and over a million downloads, and bestselling author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

In this episode you’ll learn about finding your perfect audience as well as…

  • Why starting with “who am I?” is so important for marketing
  • How you can find your perfect audience
  • The connection between the current world situation and entrepreneurship
  • Why considering how the values of your customers are changing can help your business in the long term
  • The spike in humanity that happens after traumatic events
  • Jeffrey’s 5-Step Secret Language Strategy
  • The “5 Whys” exercise Jeffrey does with his clients
  • Aspirational marketing

Other links and resources mentioned in this episode:

Jeffrey’s Website

Find Jeffrey on Twitter

Jeffrey’s Facebook page

Connect with Jeffrey on LinkedIn

LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible

Creative Warrior Podcast

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Business Circle

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.

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Warmly,

Sarah

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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