Fair Pricing Strategies

Fair Pricing Strategies

In this solo episode of the podcast, I’m talking about three pricing strategies keeping fair pricing in mind. I break down each strategy for you and I offer my personal opinion about using them as gentle marketers. There is a lot of psychology that goes into pricing and as gentle marketers, we need to make sure we are using the tools available for everyone’s good, not just ours.

In this episode, you’ll learn about fair pricing strategies as well as…

  • Why people tend to choose middle priced items
  • The psychology behind upselling and down selling
  • Why pricing ending in 7 or 9 are so common
  • How pricing changes the way the customer perceives your product
  • Much more

Resources Mentioned in this Episode

Podcast: How to Price Your Services (Fairly)

Podcast: How to Have a Fair Pricing Conversation

Book: Confessions of the Pricing Man: How Price Affects Everything

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.

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