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Do Coincidence and Serendipity Have a Place in Business?

January 1, 2021 / By Sarah Santacroce

Do Coincidence Have a Place in Business?

Tracey Dobbins joins me on the podcast to discuss whether or not coincidence and serendipity have a place in business. Born in England, and currently living in the beautiful expansive middle of the US, Tracey Dobbins considers herself an adult “why child” endlessly in love with questions.

She almost pursued her love of psychology in college in her 20s, but the art muse spoke louder. Thirty years later after a very successful international art career, a series of serendipitous events occurred. This lead her back to the other true love of her life, human nature, and she became an ICF certified positive psychology coach. She delights in asking, and answering, big questions that all begin with small talk.

In 2018, she founded Master Small Talk to help contemplative businesswomen navigate our extroverted business world by developing their most powerful networking asset…their aligned intuitive voice.

Over the years she began an informal study by asking receptive people she met her favorite cocktail-party question…”what’s your dictionary definition of a coincidence?” The responses seem to fit under 5 main umbrellas. People either felt challenged OR drawn like moths to a flame. Heady conversations invite us to step outside of our comfort zone and momentarily grow together.

Research now shows that being curious triggers a part of the brain that is related to reward processing, so for some people it actually feels good to wonder…

In this episode you’ll learn more about if coincidence and serendipity have a place in business as well as:

  • Tracey’s moment of awakening that made her forever curious
  • The five different camps of how people define coincidence
  • The role of intuition in business
  • The role of beautiful questions like these
  • A few of our own serendipity stories
  • and much more…

Tracey Dobbins’s Resources:

Tracey’s Website: Master Small Talk

Tracey’s Worksheet: Where Serendipity and Coincidence Meet

Connect with Tracey on LinkedIn

Follow Tracey on Instagram

Find Tracey on Facebook

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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