If setting revenue targets gives you anxiety about launching something new, you are not alone. When we put pressure on ourselves to hit a specific number by the end of a launch, we tend to forget about the people involved. So, what if we reframed the way we thought about marketing a launch? What if we focused on attracting the community we genuinely want to spend time with? What if we played to our strengths to design a launch experience we could LOVE?
Jenny Blake is the creator of Pivot Method, a growth strategy that helps forward-thinking entrepreneurs and organizations map out what’s next. She is also a sought-after keynote speaker and host of the Pivot Podcast, a show recognized by CNBC as one of the top six podcasts to make you smarter about your career. Jenny spent two years at a tech startup in Silicon Valley and five years in Training and Career Development at Google before launching her own consulting business in 2011.
On this episode, Jenny shares the spiritual tools that made her most recent launch more relaxed and joyful. She discusses the systems and content she created that will live on long after the launch and introduces us to the idea of identifying and attracting people who energize you to your business. Listen in for the story of Jenny’s ‘night owl’ email (sent just before the doors closed) and learn how to design a launch YOUR way, earn revenue AND serve the highest good.
In this episode you’ll learn about designing a launch you love as well as…
- The spiritual tools that made Jenny’s last launch more relaxed and joyful.
- Jenny’s experience around setting revenue targets and launch goals.
- How Jenny’s long-term marketing approach takes the pressure of a single launch.
- How to create systems + content that live on long after a single launch.
- How Jenny treats the sales page like a letter to an individual she wants to serve.
- The revolutionary idea of attracting people who energize you to your business.
- Jenny’s insight on building revenue AND serving the highest good.
- The success of the ‘night owl’ email Jenny sent a few hours before the doors closed.
- Jenny’s impromptu decision to offer a one-on-one call to new members.
Other links and resources mentioned in this episode:
Pivot Podcast with Jenny Blake
Pivot: The Only Move That Matters is Your Next One by Jenny Blake
Dorie Clark’s Recognized Expert Course
It Doesn’t Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson
Retention Point: The Single Biggest Secret to Membership and Subscription Growth by Robert Skrob
Sarah’s One Page Marketing Plan
The Gentle Business Revolution
Email Sarah at sarah@sarahsantacroce.com
Thanks for listening !
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
If you enjoyed the podcast, I would be super grateful if you’d share it using the social media buttons you see at the bottom of the post.
Also, please leave a review on iTunes. I’m told that they really matter so if you’d take a minute I’d appreciate it.
Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows.
Raise your hand and join the Gentle Business Revolution.
Warmly,
Sarah