Customer-Centric Marketing Is Overrated

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It’s been a while since I’ve done a solo episode but as we close up the chapter for this show, I wanted to do one more for you. This is a very short episode but I hope you find something of value for your business. We’ve talked about today’s conscious clients before and today we expand on it talking about not treating them like kings or queens but as equals. Our partnerships should be a win-win situation for both of us. Enjoy!

On this episode, you’ll learn about why customer-centric marketing is overrated as well as…

  • The customer journey
  • Rumbling with yourself first as entrepreneurs
  • An example of a client-service provider win-win situation
  • and more…

How to stand out through exceptional client service article

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at sarah@sarahsantacroce.com

Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.

Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I’d love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers –  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle

Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) Sarah Suggests Saturdays, a round-up of best practices, tools I use, books I read, podcasts, and other resources.

Raise your hand and join the Gentle Business Revolution.

Warmly,

Sarah