Customer-Centric Marketing Is Overrated

It’s been a while since I’ve done a solo episode but as we close up the chapter for this show, I wanted to do one more for you. This is a very short episode but I hope you find something of value for your business. We’ve talked about today’s conscious clients before and today we expand on it talking about not treating them like kings or queens but as equals. Our partnerships should be a win-win situation for both of us. Enjoy!

On this episode, you’ll learn about why customer-centric marketing is overrated as well as…

  • The customer journey
  • Rumbling with yourself first as entrepreneurs
  • An example of a client-service provider win-win situation
  • and more…

How to stand out through exceptional client service article

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

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(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Marketing Revolution Kickstarter Campaign

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

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Thanks for listening!

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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