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Creating a Community-Based Business Model

April 24, 2020 / By Sarah Santacroce

Tara McMullin is a podcaster, writer, and small business community leader. With over a decade of experience helping thousands of small business owners grow their businesses, she’s on a mission to change the dialogue from hype to candid conversations about what’s really working in business.

She’s the host of the What Works podcast, a top small business podcast that’s been recommended by Forbes and Entrepreneur, as well as the founder of The What Works Network, a community hub for small business owners. She’s also the co-founder of YellowHouse.Media, a podcast production agency and consultancy.

In this episode you’ll learn about creating a community-based business model for your business as well as…

  • How a community-based business model might work for
  • Why sometimes being different feels so hard
  • Why questioning your assumptions is the way to empowerment
  • How exploring a diversity of experiences can be the key to finding what works for you
  • How having a no-guru policy will benefit your community
  • The Enneagram Type 3 qualities
  • What the word “Should” is triggering for you

Other links and resources mentioned in this episode:

Tara’s Website

What Works with Tara McMullin Podcast

Find Tara on Instagram

Connect with Tara on LinkedIn

The Joy of Mission Out By Tonya Dalton

The Gentle Business Circle

Sarah’s One Page Marketing Plan

(FREE) Gentle Confidence Mini-Course

The Gentle Business Revolution

Podcast Show Notes

Email Sarah at

Thanks for listening !

After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at There’s no opt-in. Just an instant download.

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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