Dr. Cathy Goodwin helps service-based businesses use their story to create an online presence that attracts clients and helps them stand out in a professional way. A former marketing professor, Cathy has lived all over North America (including Alaska and Canada), now happily settled in Philadelphia with two adopted cats who refuse to share their stories.
On this episode, you’ll learn about connecting with your clients by having your stories meet as well as…
- How to get into our client’s heads to find out what their story is
- The baggage story your clients come with
- How to talk about pain without making our clients feel worse
- Cathy’s Story Archetype framework
- and much more…
Connect with Leslie
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