Nela Dunato is a designer and brand strategist from Croatia with over 15 years of experience building brands and digital platforms for small businesses and non-profit organizations. She’s the owner of a boutique branding & design consultancy Nela Dunato Art & Design focused on helping experienced consultants to become authentic leaders. She’s also the author of the book “The Human Centered Brand”, a practical guide that teaches service-based business owners and creatives how to create an authentic brand and grow meaningful relationships with their clients. Nela leads in-person workshops and classes, speaks at international conferences, and writes articles on design, marketing, business, and creativity.
In this episode, you’ll learn about brand strategy for service-based businesses as well as…
- The word ‘brand’ which is often overwhelming for solopreneurs
- How to align our brand with our values
- How to express our brand in a visual way
- What’s important when it comes to design
- Why her approach sometimes makes clients feel like they’re in therapy
- And much more.
Here’s Nela’s Pyramid we referenced in the episode
Email Sarah at firstname.lastname@example.org
Thanks for listening!
After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download.
Are you enjoying the podcast? The Gentle Business Revolution show is listener-supported—I’d love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers – a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact. — I’d love for you to join us! Learn more at sarahsantacroce.com/circle
Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) “Sarah Suggests Saturdays“, a round-up of best practices, tools I use, books I read, podcasts, and other resources.
Raise your hand and join the Gentle Business Revolution.