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Brand Strategy for Service-Based Businesses

July 24, 2020 / By Sarah Santacroce

Brand Strategy for Service-Based Businesses

Nela Dunato is a designer and brand strategist from Croatia with over 15 years of experience building brands and digital platforms for small businesses and non-profit organizations. She’s the owner of a boutique branding & design consultancy Nela Dunato Art & Design focused on helping experienced consultants to become authentic leaders. She’s also the author of the book “The Human Centered Brand”, a practical guide that teaches service-based business owners and creatives how to create an authentic brand and grow meaningful relationships with their clients. Nela leads in-person workshops and classes, speaks at international conferences, and writes articles on design, marketing, business, and creativity.

In this episode, you’ll learn about brand strategy for service-based businesses as well as…

  • The word ‘brand’ which is often overwhelming for solopreneurs
  • How to align our brand with our values
  • How to express our brand in a visual way
  • What’s important when it comes to design
  • Why her approach sometimes makes clients feel like they’re in therapy
  • And much more.

Here’s Nela’s Pyramid we referenced in the episode


Nela’s Resources

Nela’s Website

Free Chapter from Nela’s Book “The Human Centered Brand”

Nela’s Facebook

Nela’s Twitter

Connect with Nela on LinkedIn

Checkout Nela’s art on Instagram

Sarah’s Resources

(FREE) Sarah’s One Page Marketing Plan

(FREE) Sarah Suggests Newsletter

(FREE) The Gentle Business Manifesto

(FREE) Gentle Confidence Mini-Course

The Gentle Business Circle

The Gentle Business Revolution

Authentic & Fair Pricing Mini-Course

Podcast Show Notes

Email Sarah at

Thanks for listening!

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Sarah Santacroce

Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’. When she’s not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family.

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