Brand Strategy for Service-Based Businesses
Nela Dunato is a designer and brand strategist from Croatia with over 15 years of experience building brands and digital platforms for small businesses and non-profit organizations. She’s the owner of a boutique branding & design consultancy Nela Dunato Art & Design focused on helping experienced consultants to become authentic leaders. She’s also the author of the book “The Human Centered Brand”, a practical guide that teaches service-based business owners and creatives how to create an authentic brand and grow meaningful relationships with their clients. Nela leads in-person workshops and classes, speaks at international conferences, and writes articles on design, marketing, business, and creativity.
In this episode, you’ll learn about brand strategy for service-based businesses as well as…
- The word ‘brand’ which is often overwhelming for solopreneurs
- How to align our brand with our values
- How to express our brand in a visual way
- What’s important when it comes to design
- Why her approach sometimes makes clients feel like they’re in therapy
- And much more.
Here’s Nela’s Pyramid we referenced in the episode
Email Sarah at firstname.lastname@example.org
Thanks for listening!
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